Articles tagged “family travel”

Given their huge spending power, it’s no wonder affluent Americans are an attractive and strategic segment for travel brands to target. Our U.S. Affluent Traveler Survey 2018 reveals key insights into their travel behaviors, attitudes, and preferences, while further segmentation paints a more nuanced picture of this diverse and lucrative group.

For most families, travel is a huge investment of both time and money. With many business travelers utilizing loyalty points earned while traveling for business, savvy hotels are adapting to cater to business travelers, leisure travelers, and their families.

Family travelers mostly prefer the upper-class hotel range when traveling, yet when it comes to alternative accommodation they are much more open-minded.

In a good year, American families spend as much as $150 billion on travel, according to our most recent market sizing estimates. It's a huge yet often misunderstood opportunity. Knowing what makes families tick, i.e. their motivations and obstacles to travel, as well as preferences for different types of experiences, is of paramount importance for travel marketers, especially in this era of personalized and bespoke travel.

While automatically seating families together onboard U.S. airplanes sounds good in theory, it will be next to impossible to implement because of the nature of how airlines assign seats and charge for preferred access to their best seats based on yield management.

Family travel has moved beyond the theme park and the chicken finger to become just as interesting as every other type of travel.

Multigenerational travel isn't going anywhere — except up, and fast. What started to take shape in the 1990s has given way to one of most talked-about travel trends, and many hotels are marketing to, and making changes, to connect this growing traveler base.

Family travel is one of the fastest growing segments in travel yet many brands don't focus on families at all or don't understand their needs. These charts offer a window into the minds of families planning travel during this time of growth in that space.

Despite the growing practice of business travelers combining business and leisure travel and bringing their families on business trips, hotels and resorts still aren't widely marketing these kinds of experiences, instead largely showing travelers the business and leisure aspects of a property and letting them put two and two together.

Le Méridien is often overshadowed by its Starwood peers, but it's clear there's a renewed focus on the brand this year.