Articles tagged “facebook”

Pixability’s new eBook digs into how travel brands are using video across YouTube, Facebook, and Instagram, which travel brands have seen success with video, and the video strategies that are most effective for each platform.

Travel hasn't invested in marketing and sales solutions like bots on Facebook in the same way that other global industries have. A spirit of experimentation is necessary, particularly since online advertising is usually a costly endeavor for travel companies.

Marriott CEO Arne Sorenson, along with his fellow hotel CEOs are right: It's not the "disruptors" like Airbnb that are the biggest threat, but the already established tech giants like Amazon, Google, Facebook, Tencent, Alibaba, and others that are the real competition for the hotel industry.

In a world where actual connection is more important than ever as a technology backlash looms, how can travel brands create more human experiences through addictive shared spaces?

Facebook isn't really in the conversation yet when it comes to competing with Google in travel advertising. But Facebook has the ability to reach travelers at various stages of the trip-planning process so it has the potential to be even more disruptive than it has been.

Is it just the varied nature of the two advertising platforms, Google's versus Facebook's, that makes Google more effective at identifying traveler intent? Some would make that argument. If the travel industry hopes that Facebook will ever supplant Google as an advertising platform, then buckle up for an extended wait.

Facebook has realized that taking advantage of content producers desperate to get in your social feeds is not the best way to encourage creative minds. Seeing ZPZ move its Emmy-winning chef show is a signal that Facebook may be ready to grow up.

Advertising on Facebook is an expanding strategic opportunity for travel brands. That's why travel marketing-tech startup Sojern is nabbing Adphorus, a travel specialist ad tech company in Turkey, as a bridgehead for growth.

It's not surprising that the chief creative officer of Facebook thinks travel companies should get smarter about using — and ostensibly advertising on — Facebook products. But he also adds insight on why mobile is so crucial for travel companies to master and why virtual reality is less important.

Getting local right has been the holy grail for many digital players for years. We're not sure Facebook has the stamina to stay in the tase.