Video: Selling Travel on Facebook Remains a Work in Progress
Photo Credit: Henner Blömer, director of automotive, financial services, telecommunications, and travel in Facebook's DACH region, speaks at the Skift Tech Forum. Skift
Skift Take
Travel hasn't invested in marketing and sales solutions like bots on Facebook in the same way that other global industries have. A spirit of experimentation is necessary, particularly since online advertising is usually a costly endeavor for travel companies.
Facebook has yet to make a focused push into travel booking, focusing on advertising and messaging instead in a strategy more closely aligned with Google's role as a marketing partner for travel companies.
Henner Blömer, director of automotive, financial services, telecommunications, and travel in Facebook's DACH region, said at Skift Forum Europe in April in Berlin that mobile is clearly the channel of the future for travel marketers and that going where potential customers spend their time can be a powerful advantage.
"The process of researching, booking, or rating something is online; it's mobile, I can access it anywhere at any time," s
