Articles tagged “facebook”

Akron-Canton Airport’s small size works in their favor in creating personal relationships that translate to online followers. It also consistently creates content to share on the web and gifts flyers with free giveaways.

JAL went through its restructuring just as the airline industry began to realize the importance of social media, and thus became an early adopter of the technology by building up its presence at the same time anticipation grew over its IPO.

Kaufer's comments about TripAdvisor's wait-and-see attitude about Facebook should give pause to other travel brands throwing so much money into their Facebook efforts.

While many hotel brands and properties continue to use Facebook and Twitter to announce a new assistant manager or free parking for a weekend, brands like Four Seasons are using social media to connect with and inspire potential customers.

As airlines and other hotels bring booking apps to Facebook, it is good to see that Motel 6 doesn't get left in the gravel.

Kayak doesn't have to disclose mobile revenue and wouldn't unless it paints an upbeat picture, which it does.

The cruise line's strategic use of social media ensures that the brand will continue to pop up on their new fans' newsfeed, and possibly even tempt them to book the cruise they didn’t win for free.

It's no surprise that Facebook would intensify its efforts to wrangle marketing dollars from the travel vertical. There are no clues about whether Facebook will merely continue to merely host others' travel apps and take advantage of its audience, or whether travel e-commerce on its own is in the game plan.

This is just the type of data that motivates social travel startups to keep working on their project, but travelers have already found a space to broadcast their latest adventures and it has 800 million users.

Mail a Postcard is featured by Sincerely, whose makers offer a similar service on Instagram. But Facebook is more likely to earn profit from the feature with a greater selection of photos and users.