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Articles tagged “facebook”

Cruises

SkiftSocial Analysis: The ten most popular cruise brands on Facebook

Cruise lines’ usual stream of customer engagement involves surface level greetings, but laying the groundwork for quick responses is the first step in ensuring a performance more impressive than Carnival’s during a public crisis.

SkiftSocial Analysis: The ten most popular cruise brands on Facebook

Cruises

SkiftSocial: Carnival’s missed opportunity for social media success during the Triumph crisis

Carnival received an enormous outpouring of customer comments – both positive and negative – over the past week, but it could have been more proactive in its responses and updates given the visibility of the situation.

SkiftSocial: Carnival’s missed opportunity for social media success during the Triumph crisis

Airlines

Travel companies are taking the “book” out of Facebook

Many travel companies are removing Facebook booking apps after discovering that a conversational soft-sell in social media often is more effective than in-your-face reservations apps.

Airlines

How do American Airlines and US Airways compare on social media?

Customer service via social media has become an essential part of running an airline. It can be used not only to immediately ease travelers' tensions, but it can show other travelers how they can expect to be treated.

Hotels

Interview: Facebook Graph Search will add hotels and then social signals to fine-tune results

Facebook's success with Graph Search depends entirely upon users' willingness to share as much as they currently do, and then some. Whether or not that will continue to be the case is still to be determined.

Interview: Facebook Graph Search will add hotels and then social signals to fine-tune results

Online Travel

What travel companies do wrong on Facebook

McCabe's advice is the Facebook company line, of course, but it's worth a listen given the power of the social network.

What travel companies do wrong on Facebook

Media and PR

Introducing SkiftSocial: The social media dashboard for the travel industry

SkiftSocial, our first data dashboard, is a window that allows the travel industry to discover the latest patterns and trends in the new social-driven world.

Introducing SkiftSocial: The social media dashboard for the travel industry

Media and PR

Facebook Graph Search test drive: Can the social networking giant find you a good restaurant?

Facebook Graph Search is a fun tweak for tracking your friends, but it isn't a serious restaurant or travel research tool, for now.

Facebook Graph Search test drive: Can the social networking giant find you a good restaurant?

Media and PR

How Facebook’s Graph Search could change the face of local search and travel

Facebook already made life difficult for social travel startups, but its latest move into local discovery will run into the same problem as its wannabe competitors did: The functionality is limited by the quality and tastes of your social graph.

Airlines

Airports acknowledged for their superb digital presence in new ‘Moodies’ awards

As airports aim to become more though-out destinations with better design and retail options, they’ve also improved their online UI and engagement making it easier for flyers to communicate and understand what's waiting for them on the ground.

Airports acknowledged for their superb digital presence in new ‘Moodies’ awards