Articles tagged “facebook”

Online Travel

Here comes the Facebook phone, and tightens grip on social travel

If the phone becomes popular -- and big doubts it will -- then social travel will become even more seamless for users of Facebook, and diminish hopes further of the already battered social travel startup space.

Juliette Garside, Guardian | 11 years ago

Media and PR

8 best practices for destination tourism boards on Facebook

Samantha Shankman, Skift | 11 years ago

Airlines

American Airlines Wi-Fi promotion on Facebook won’t work on mobile

There is a disconnect in American Airline's pitch to connect with the "new" American Airlines through a Wi-Fi promotion when you can't enter the sweepstakes if you are using a mobile device.

Dennis Schaal, Skift | 11 years ago

Media and PR

Facebook’s new focus on big photos and a richer feed is good news for travel

Facebook is the world's biggest travel inspiration company with photos as the center of it. With bigger photos & richer feeds for advertisers, it is good news for travel inspiration for consumers, and hospitality & tourism sectors of the industry.

Alexei Oreskovic, Reuters | 11 years ago

Media and PR

How Lonely Planet is winning the battle on social media

Lonely Planet has built a dedicated, engaged audience around the world by mixing big brand initiatives and projects tailed at specific audiences.

Samantha Shankman, Skift | 11 years ago

Media and PR

It’s Colombia, not Columbia: Social campaign focuses on country branding

WIthout official ties to the government, the grassroots campaign could fizzle out as quickly as it exploded; or the spontaneity of the organic movement could be exactly what keeps it alive to accomplish its goal.

Samantha Shankman, Skift | 11 years ago

Cruises

SkiftSocial Analysis: The ten most popular cruise brands on Facebook

Cruise lines’ usual stream of customer engagement involves surface level greetings, but laying the groundwork for quick responses is the first step in ensuring a performance more impressive than Carnival’s during a public crisis.

Samantha Shankman, Skift | 11 years ago

Cruises

SkiftSocial: Carnival’s missed opportunity for social media success during the Triumph crisis

Carnival received an enormous outpouring of customer comments – both positive and negative – over the past week, but it could have been more proactive in its responses and updates given the visibility of the situation.

Samantha Shankman, Skift | 11 years ago

Airlines

Travel companies are taking the “book” out of Facebook

Many travel companies are removing Facebook booking apps after discovering that a conversational soft-sell in social media often is more effective than in-your-face reservations apps.

Dennis Schaal, Skift | 11 years ago

Airlines

How do American Airlines and US Airways compare on social media?

Customer service via social media has become an essential part of running an airline. It can be used not only to immediately ease travelers' tensions, but it can show other travelers how they can expect to be treated.

Jason Clampet, Skift | 11 years ago