Articles tagged “facebook”

Marriott Rewards' PlusPoints program will muddy the social media waters even more than they already are today. Ah, we're getting nostalgic for the bad old days when a "like" was a heartfelt "like."

Priceline participates in rivals' hotel metasearch sites such as TripAdvisor and Trivago, but it is tiny compared to what it spends with Google and the $240 million Priceline will spend on TV advertising in 2014. Still, there is plenty of gamesmanship going on behind the scenes as Priceline has opted out of TripAdvisor's new book-on TripAdvisor solution.

Booking sites have a ways to go to position themselves more in the consumer conversation.

Get insight into the little wins that can build into big successes.

Although Facebook check-ins don't give an accurate view of who or how many people visit parks each year, they do give travel providers and brands insights into which of those visitors are available for engagement and mobile deals on their phone.

Travel advertisers have an interest in hoping that no company, whether it is Google or TripAdvisor, gets too powerful as the go-to marketing channel. That's why Priceline and Expedia have expressed disappointment in Facebook's failing to fill the gap.

Advertising technology is driving a programmatic sea change in online bookings. To understand these changes, get the report.

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Momondo's new Friend Compass in its mobile apps almost turns flight search into a game as travelers can view how much it costs to fly to the current locations of their Facebook friends. Hey, it's a new twist on social travel.

Facebook changed the way that airlines connect with current and future customers. Turkish Airlines' success with country-specific pages suggests there's little limit to how personal brands can get with their followers.