Articles tagged “facebook”

Social media has evolved to become another platform to provide customer service, but it needs to be well understood before brands dive in and start tweeting. Here’s what they need to know.

Social customer service has evolved from trend to hospitality standard pushing brands to improve their communication with guests and define their service level. The people tasked with carrying out that job must be quick, creative and most importantly patient.

In order to keep up with the popularity of these platforms and growing impact of social interactions, more brands are adapting by structuring their teams and departments to deal with volumes of inquiries in a personalized way.

Page Visits is another data insight to consider because companies are leveraging their brand presence on Facebook's visual-based Timeline interface.

Airlines are becoming more active and popular on Instagram with its passengers' plane photos.

Traveler reviews, on whichever platform, are going to be a permanent part of the travel ecosystem moving forward. Brands would be wise to adjust their marketing strategies to include monitoring and responding to such comments across all platforms.

As with any powerful platform such as Facebook, companies which are dependent on it in tend to have mixed feelings about the relationship. So it goes with Facebook logins.

Social media has evolved to become another platform to provide customer service, but it needs to be well understood before brands dive in and start tweeting. Here's what they need to know.

The World Cup offers a rare chance to see how travel and technology evolve at four-year increments. There weren't a million checkins in South Africa, and we will likely see many more in Russia in 2018.

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