Articles tagged “facebook”

Travel interest in national parks is on the rise, suggesting Facebook's check-in data is an indicator of current trends and the places that people are proudest to travel to.

The most engaging topics revolved around travel tips, listicles, and curated photos from crowdsourced images.

Smart destinations calibrate acquisition and engagement efforts with actual interactions, not the potential of interactions.

Brands that know their audience best and cater to their dreams will gather momentum.

Although maybe not representative of an entire country's travel habits, Facebook's data contains insights for travel marketers looking to reach new markets or refine their social strategies.

The fastest growing destinations have been collaborating with the city, politicians and private sector to develop competitive attractions and infrastructure. And they've been doing it for years.

Social media and all the bells and whistles of digital age marketing can do wonders for parks and destinations, but sometimes old-fashioned word-of-mouth works just as well. And like anything, holding events at your park always brings increased awareness of what you have to offer.

Collaboration and advocacy efforts helps employees alleviate inefficiencies in handling inquiries -- as well as stay human on social.

Submission deadline extended to Friday, 9/12 at 11:59PM ET.

TripAdvisor's Facebook reminders, placed in a usually friendly feed, urge users to book a hotel -- now. We find it more intrusive than helpful, but interpretation likely changes by the user.