experiential travel Archives

Luxury

New Skift Research Survey Shows the Complexity of Affluent Travelers

Affluent travelers are often targeted by travel brands due to their huge spending power. Making assumptions about this segment based purely on their high incomes, however, is likely to be a mistake.

Meghan Carty, Skift Research | 6 years ago

Luxury

New Research Report: U.S. Affluent Traveler Trends 2018

Given their huge spending power, it’s no wonder affluent Americans are an attractive and strategic segment for travel brands to target. Our U.S. Affluent Traveler Survey 2018 reveals key insights into their travel behaviors, attitudes, and preferences, while further segmentation paints a more nuanced picture of this diverse and lucrative group.

Meghan Carty, Skift Research | 6 years ago

Free Read

Hotels

Skift Podcast: Travel Brands Want to Be Experience Platforms

We’re diving into this complex Megatrend with experts from Skift and Hilton Garden Inn. Tune in to the lively conversation.

Hilton Garden Inn + Skift | 6 years ago

Business Travel

Video: Rethinking the Business of Experiential Tours

All tours are not created equal, and Wade's approach actually tries to avoid sameness.

Jason Clampet, Skift | 8 years ago

Tour Operators

Experiential Travel Trend Suits Tour Operators Just Fine

Smart tour operators are leveraging their scale and mobile technology to create tours that change dynamically.

Andrew Sheivachman, Skift | 9 years ago

Hotels

21c Museum Hotels’ Craig Greenberg and Alice Gray Stites on Art, Culture and the Experience Economy at Skift Forum

Learning is a luxury that all travelers are looking to invest in.

Alexandra E. Petri, Skift | 9 years ago

Tourism

Interview: Abercrombie & Kent CEO on the Roots of Experiential Travel

Abercrombie & Kent may have been one of the first companies to capitalize on experiential travel but it has since become a mainstream phenomenon sought after by travelers of all spend levels. Companies across all sectors can learn from Abercrombie & Kent's decades-long success.

Samantha Shankman, Skift | 9 years ago

Tourism

Skift Global Forum: Adventure Travel Pioneer Darrell Wade on Travelers’ Local Obsesssion

Brands are jumping on the experiential travel trend, but their marketing messages are empty without on-the-ground research needed to deliver a truly authentic, one-of-a-kind experience.

Samantha Shankman, Skift | 10 years ago