Articles tagged “experiences”

Marriott isn’t just adding cabins and glamping. The hotel giant believes that turning a patchwork of non-hotel offerings into a structured platform and brand will deepen guest loyalty.

Category search lost its utility for Airbnb when it expanded beyond one product, homes. It was telling that none of Airbnb's online travel agency multi-product rivals implemented their own version of Category search, which Airbnb touted as being so innovative.

MakeMyTrip wants to be a superapp. And for that, partnerships with major destinations seem to be crucial, especially as it scales its experiences vertical.

The explosive popularity of gaming and esports tourism is not only an interesting story of rapid growth in and of itself. It represents a completely new category of live tourism that’s breaking down generational and cultural barriers.

In addition to launching a new Airbnb Services business, the company's new strategy is to lean heavily into social media advertising.

Airbnb's Brian Chesky said the emergence of native AI apps — there currently aren't any in travel — changes the ballgame, and the company can consider entering new businesses that it previously thought were off limits.

The World Cup will test New York–New Jersey’s ability to host at global scale. The bigger prize isn’t the $3.3 billion boost — it’s proving the region can convert a one-time mega-event into lasting tourism and cultural impact.

Private equity would probably look at the contrarian hands-on approach of Butterfield & Robinson and say it's too costly and unscalable as a tour operator business. But consider the payoff: Record revenue, and over half of customers coming back for high-margin seconds.

Hospitality’s future won’t be won on unit growth or loyalty points, but on differentiated product and true value creation. From India’s middle-class boom to Europe’s affordable hostels and lifestyle stays, Brookfield’s bets point toward a travel economy where distinctiveness, culture, and affordability matter more than scale for its own sake.

Hyatt's integration with startup Way allows loyalty members to earn and redeem points on everything from spa treatments to cabana rentals. Several hotels are already generating millions in extra revenue.