Articles tagged “experiences”

Experience Abu Dhabi is taking a fresh look at its approach to family travel marketing by giving children a voice in shaping messaging and experiences. The result is a global campaign with content that feels personal and relevant across markets.

It has taken nearly a decade and hundreds of millions of dollars for Klook to reach profitability. Now, the real test will be whether it can convince investors that its growth story is worth buying into.

Many travel companies have tried to market experiences to both locals and travelers and failed to do so. If Airbnb can really tap into local demand in a substantial way it would be breaking new ground.

In 2025, U.S. travelers are more confident, digitally empowered, and experience-driven — redefining how, why, and where they travel.

Qiddiya City believes “play” will fuse leisure, culture, and community so visitors and residents alike can reconnect with joy, creativity, purpose — and connect with each other. It’s a bold reimagining of what a city can be in the age of experiential travel.

While MakeMyTrip’s success hinges on how well it stitches together a seamless travel journey, one thing's clear: India’s biggest online travel agency wants to own the full journey. And it's betting that travelers are ready for that.

Tripadvisor had just gained independence from a controlling shareholder. Now it faces new pressure. 

The biggest airlines are behind on updating their tech systems and operations; regional airlines are even further behind.

Klook’s goose might not have wings, but the idea behind it clearly does.

Luxury hotels are using dinner parties to build loyalty among high-spending guests. The ROI looks a little ugly at first, but they're a long-term bet.