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Articles tagged “experiences”

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Cruises

Windstar Eyes the Future of Cruising With a Major Renovation Project

Travel providers need to step up the experiences they offer to compete in an increasingly crowded market –– and those in the cruise sector are no exception. With the recent announcement that it’s overhauling three of its ships, Windstar Cruises is one example of a cruise brand that realizes this.

Windstar Eyes the Future of Cruising With a Major Renovation Project

Online Travel

TripAdvisor Reduced Its Google Spend But Will Expand TV Advertising

Google officials aren't losing any sleep over TripAdvisor spending a few million dollars less on paid search, but TripAdvisor's pullback, as well as similar moves by other large travel players, symbolizes a changing advertising climate and a long-term challenge.

TripAdvisor Reduced Its Google Spend But Will Expand TV Advertising

Online Travel

TripAdvisor’s Experiences and Restaurants Businesses Outpace Vacation Rentals

TripAdvisor faces a quandary: It needs to have an alternative accommodations business to round out its hotel offerings, but rentals revenue declined and slowed the otherwise-positive trajectory of its non-hotels segment. While TripAdvisor is a market leader in experiences and restaurants, its rentals business is muddying up the works.

TripAdvisor’s Experiences and Restaurants Businesses Outpace Vacation Rentals
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Online Travel

Hospitality in 2018: Travelers Still Want Unique Accommodations and New Experiences

Travelers are prioritizing experiences that can teach them something new and open their eyes –– meaning that hospitality brands and accommodations need to shift how they attract and appeal to guests.

Hospitality in 2018: Travelers Still Want Unique Accommodations and New Experiences

Business Travel

Credit Card Giant Chase Jumps Into Tours and Activities

Tours and activities partnerships like the one between Atlas Obscura and Chase seem like a win-win. Card companies acquire knowledge about trends in the sector, and what travelers are demanding. Meanwhile, tour operators get access to loyal consumers willing to shell out for the trip of a lifetime.

Tour Operators

Tours and Experiences: The Next Great Untapped Market in Online Travel

Vacationers want to experience something new and are tired of the same old tours and activities. While global tour operators are baking more customization into their products, digital distribution is changing the way local operators do business.

Tours and Experiences: The Next Great Untapped Market in Online Travel

Business Travel

Viator’s Travel Agent Program Gets Mixed Reviews

The market for off-the-beaten-path tours and experiences has been heating up this year with the emergence of Airbnb’s Experiences. TripAdvisor, which emphasizes on-the-beaten path offerings, is putting a huge effort into trying to stay on top. Its new travel agent program is part of that effort.

Viator’s Travel Agent Program Gets Mixed Reviews

Online Travel

Skift Forum Preview: TripAdvisor CEO Shrugs Off Advertising Slump as a Blip

Here's an unorthodox thought in business: TripAdvisor CEO Steve Kaufer knows that the company's value proposition for its customers can remain strong even when the financials face difficulties every once in a while. That's a truism that sometimes gets lost when pundits focus merely on stock price variations.

Skift Forum Preview: TripAdvisor CEO Shrugs Off Advertising Slump as a Blip
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Cruises

Windstar Cruises Makes Experiential Luxury Travel a Core Focus

Luxury travelers today want experiences that are high-touch, authentic, and meaningful. Windstar Cruises, which offers guests the chance to immerse themselves in the Alaskan wilderness, is making experiences such as these a priority.

Windstar Cruises Makes Experiential Luxury Travel a Core Focus
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Business Travel

New Skift Report: Balancing Purpose and Profit in the Travel Industry

Many travel brands assume that a commitment to doing good means the bottom line will take a hit. But based on a growing amount of evidence, it’s simply not true. Companies like Intrepid Travel are discovering that purpose-driven business goals can help their organizations become more innovative, resilient, authentic, and profitable.

New Skift Report: Balancing Purpose and Profit in the Travel Industry