Articles tagged “Epsilon”

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Skift Webinar: Machine Learning — Creating More Human Interactions for Travel Brands

Skift Webinar: Machine Learning — Creating More Human Interactions for Travel Brands

Epsilon-Conversant + Skift

Machine learning is revolutionizing the travel industry, where it has the potential to transform company activity related to marketing, customer service, e-commerce, and much more. In our recent webinar, we discuss how industry executives can make use of this powerful new tool.

6 months ago

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Loyalty 2.0: From Incentivizing Transactions to Creating Value

Loyalty 2.0: From Incentivizing Transactions to Creating Value

Epsilon + Skift

The average consumer is enrolled in 18 loyalty programs, so brands looking to create true, meaningful engagement in the future need to simplify and amplify their offers to remain relevant.

10 months ago

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Building Brand Loyalty in the Era of the Empowered Traveler

Building Brand Loyalty in the Era of the Empowered Traveler

Epsilon-Conversant + Skift

Travel brands have made it so easy for guests to sign up for loyalty programs, it’s no wonder travelers’ points and miles often go unredeemed. In order to create a more meaningful version of brand loyalty, travel marketers need to use data more effectively to deliver more seamless, personalized, and rewarding experiences.

11 months ago

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Skift Webinar: Winning Strategies to Reach Today’s Omnichannel Traveler

Skift Webinar: Winning Strategies to Reach Today’s Omnichannel Traveler

Epsilon-Conversant + Skift

During a recent webinar, we examined the winning strategies travel brands can use to succeed in this new era of omnichannel marketing and deliver personalized experiences to consumers in an environment where consistency, relevancy, and privacy are more important than ever before.

1 year ago

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Balancing Privacy and Personalization for Today’s Empowered Traveler

Balancing Privacy and Personalization for Today’s Empowered Traveler

Epsilon-Conversant + Skift

Data privacy is becoming a growing issue for consumers, even as travel brands try to gather more accurate identity details and deliver personalized experiences. Is it possible to thread the needle between these seemingly conflicting goals? Emerging strategies suggest the answer is yes.

1 year ago

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Why Travel Brands Need To Go Deeper On Content Strategy

Why Travel Brands Need To Go Deeper On Content Strategy

Adobe + Epsilon + Skift

While the term “content strategy” means different things to different organizations one thing is certain: brands need to be thinking beyond surface level content creation and marketing and dive deeper into the overarching strategy guiding these efforts.

3 years ago

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How Cross-Device Marketing Is Changing The Way Brands Engage Travelers

How Cross-Device Marketing Is Changing The Way Brands Engage Travelers

Adobe + Epsilon + Skift

Advances in cross-device marketing orchestration are shifting how brands engage consumers on a more personalized basis across their entire customer journey by delivering the right content in the right channel at the right time.

3 years ago

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Programmatic Advertising Wins Big Through Personalization

Programmatic Advertising Wins Big Through Personalization

Adobe + Epsilon + Skift

More brands are learning how to effectively engage travelers across devices, understand the communication needs for different channels, and deliver better experiences for their customers through targeted personalization.

3 years ago

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Do Travel Brands Understand How to Use Customer Data?

Do Travel Brands Understand How to Use Customer Data?

Adobe + Epsilon + Skift

Whether behavioral, transactional, demographic, or otherwise, data has become the cornerstone of modern marketing strategy. While travel brands are in an advantageous position to acquire data on their customers, figuring out how to act upon that information is a critical hurdle.

3 years ago

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How Travel Brands Do Customer Service Right on Social Media

How Travel Brands Do Customer Service Right on Social Media

Adobe + Epsilon + Skift

Social media is rapidly becoming one of the travel industry’s most important channels for customer service, but there's no one-size-fits-all approach. From automated chat bots to digital concierge services, find out what's working for top travel brands.

3 years ago

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Finding the Balance Between Humans and Technology in Hospitality

Finding the Balance Between Humans and Technology in Hospitality

Adobe + Epsilon + Skift

From robot concierges to mobile check-in tools, there's no shortage of hyped technologies filtering their way onto hotel properties. But are they actually adding value to the guest experience?

3 years ago

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How the Internet of Things Will Impact Travel in 2017 and Beyond

How the Internet of Things Will Impact Travel in 2017 and Beyond

Adobe + Epsilon + Skift

From smartphones and tablets to wearable technology, the rise of Internet-connected devices is changing the way we travel.

3 years ago