Articles tagged “Epsilon”

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Why Travel Brands Need To Go Deeper On Content Strategy

Why Travel Brands Need To Go Deeper On Content Strategy

Adobe + Epsilon + Skift

While the term “content strategy” means different things to different organizations one thing is certain: brands need to be thinking beyond surface level content creation and marketing and dive deeper into the overarching strategy guiding these efforts.

1 year ago

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How Cross-Device Marketing Is Changing The Way Brands Engage Travelers

How Cross-Device Marketing Is Changing The Way Brands Engage Travelers

Adobe + Epsilon + Skift

Advances in cross-device marketing orchestration are shifting how brands engage consumers on a more personalized basis across their entire customer journey by delivering the right content in the right channel at the right time.

1 year ago

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Programmatic Advertising Wins Big Through Personalization

Programmatic Advertising Wins Big Through Personalization

Adobe + Epsilon + Skift

More brands are learning how to effectively engage travelers across devices, understand the communication needs for different channels, and deliver better experiences for their customers through targeted personalization.

1 year ago

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Do Travel Brands Understand How to Use Customer Data?

Do Travel Brands Understand How to Use Customer Data?

Adobe + Epsilon + Skift

Whether behavioral, transactional, demographic, or otherwise, data has become the cornerstone of modern marketing strategy. While travel brands are in an advantageous position to acquire data on their customers, figuring out how to act upon that information is a critical hurdle.

1 year ago

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How Travel Brands Do Customer Service Right on Social Media

How Travel Brands Do Customer Service Right on Social Media

Adobe + Epsilon + Skift

Social media is rapidly becoming one of the travel industry’s most important channels for customer service, but there's no one-size-fits-all approach. From automated chat bots to digital concierge services, find out what's working for top travel brands.

1 year ago

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Finding the Balance Between Humans and Technology in Hospitality

Finding the Balance Between Humans and Technology in Hospitality

Adobe + Epsilon + Skift

From robot concierges to mobile check-in tools, there's no shortage of hyped technologies filtering their way onto hotel properties. But are they actually adding value to the guest experience?

2 years ago

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How the Internet of Things Will Impact Travel in 2017 and Beyond

How the Internet of Things Will Impact Travel in 2017 and Beyond

Adobe + Epsilon + Skift

From smartphones and tablets to wearable technology, the rise of Internet-connected devices is changing the way we travel.

2 years ago

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An Inside Look at the Tools Making Personalization a Reality

An Inside Look at the Tools Making Personalization a Reality

Epsilon + Skift

It takes a lot of interconnected technology to power personalization efforts for travel brands. In this post, Epsilon offers a practical guide to getting started.

2 years ago

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A Brief Look at the Online Behavior of Travel Consumers

A Brief Look at the Online Behavior of Travel Consumers

Epsilon + Skift

As the travel industry becomes increasingly infatuated with personalization, it’s become all too clear that consumers are not one-dimensional beings. Smart marketing leaders are diving deeper than surface-level segmentation of their customer-base, peeling back layer after layer to reveal the complex nature of the modern consumer.

2 years ago

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Beyond Mobile: How Voice and AI Are Changing Digital Travel

Beyond Mobile: How Voice and AI Are Changing Digital Travel

Adobe + Epsilon + Skift

Despite the rapid shifts already caused by mobile, even bigger changes are on the horizon as voice search, artificial intelligence, and conversational messaging are transforming how travelers interact with travel brands. While there is a lot of excitement around the promise of each of these technologies, we now face the challenge of implementing them.

2 years ago

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New Skift Research Project: The 2017 Digital Transformation Report

New Skift Research Project: The 2017 Digital Transformation Report

Adobe + Epsilon + Skift

Skift’s 2017 Digital Transformation Report takes the pulse of how travel marketers are evolving their digital infrastructure, both on the front and back-end of the organization.

2 years ago