Epsilon and Conversant + Skift
Travel brands have made it so easy for guests to sign up for loyalty programs, it’s no wonder travelers’ points and miles often go unredeemed. In order to create a more meaningful version of brand loyalty, travel marketers need to use data more effectively to deliver more seamless, personalized, and rewarding experiences.
1 month ago
Epsilon and Conversant + Skift
During a recent webinar, we examined the winning strategies travel brands can use to succeed in this new era of omnichannel marketing and deliver personalized experiences to consumers in an environment where consistency, relevancy, and privacy are more important than ever before.
3 months ago
Epsilon and Conversant + Skift
Data privacy is becoming a growing issue for consumers, even as travel brands try to gather more accurate identity details and deliver personalized experiences. Is it possible to thread the needle between these seemingly conflicting goals? Emerging strategies suggest the answer is yes.
4 months ago
Adobe + Epsilon + Skift
While the term “content strategy” means different things to different organizations one thing is certain: brands need to be thinking beyond surface level content creation and marketing and dive deeper into the overarching strategy guiding these efforts.
2 years ago
Adobe + Epsilon + Skift
Advances in cross-device marketing orchestration are shifting how brands engage consumers on a more personalized basis across their entire customer journey by delivering the right content in the right channel at the right time.
2 years ago
Adobe + Epsilon + Skift
More brands are learning how to effectively engage travelers across devices, understand the communication needs for different channels, and deliver better experiences for their customers through targeted personalization.
2 years ago
Adobe + Epsilon + Skift
Whether behavioral, transactional, demographic, or otherwise, data has become the cornerstone of modern marketing strategy. While travel brands are in an advantageous position to acquire data on their customers, figuring out how to act upon that information is a critical hurdle.
2 years ago
Adobe + Epsilon + Skift
Social media is rapidly becoming one of the travel industry’s most important channels for customer service, but there's no one-size-fits-all approach. From automated chat bots to digital concierge services, find out what's working for top travel brands.
2 years ago
Adobe + Epsilon + Skift
From robot concierges to mobile check-in tools, there's no shortage of hyped technologies filtering their way onto hotel properties. But are they actually adding value to the guest experience?
2 years ago
Adobe + Epsilon + Skift
From smartphones and tablets to wearable technology, the rise of Internet-connected devices is changing the way we travel.
2 years ago
Epsilon + Skift
It takes a lot of interconnected technology to power personalization efforts for travel brands. In this post, Epsilon offers a practical guide to getting started.
2 years ago
Epsilon + Skift
As the travel industry becomes increasingly infatuated with personalization, it’s become all too clear that consumers are not one-dimensional beings. Smart marketing leaders are diving deeper than surface-level segmentation of their customer-base, peeling back layer after layer to reveal the complex nature of the modern consumer.
2 years ago