Articles tagged “Epsilon”

Online Travel

Balancing Privacy and Personalization for Today’s Empowered Traveler

Data privacy is becoming a growing issue for consumers, even as travel brands try to gather more accurate identity details and deliver personalized experiences. Is it possible to thread the needle between these seemingly conflicting goals? Emerging strategies suggest the answer is yes.

Epsilon and Conversant | 4 years ago
Balancing Privacy and Personalization for Today’s Empowered Traveler

Media and PR

Why Travel Brands Need To Go Deeper On Content Strategy

While the term “content strategy” means different things to different organizations one thing is certain: brands need to be thinking beyond surface level content creation and marketing and dive deeper into the overarching strategy guiding these efforts.

Adobe + Epsilon | 5 years ago
Why Travel Brands Need To Go Deeper On Content Strategy

Online Travel

How Cross-Device Marketing Is Changing The Way Brands Engage Travelers

Advances in cross-device marketing orchestration are shifting how brands engage consumers on a more personalized basis across their entire customer journey by delivering the right content in the right channel at the right time.

Adobe + Epsilon | 5 years ago
How Cross-Device Marketing Is Changing The Way Brands Engage Travelers

Online Travel

Programmatic Advertising Wins Big Through Personalization

More brands are learning how to effectively engage travelers across devices, understand the communication needs for different channels, and deliver better experiences for their customers through targeted personalization.

Adobe + Epsilon | 6 years ago
Programmatic Advertising Wins Big Through Personalization

Hotels

Do Travel Brands Understand How to Use Customer Data?

Whether behavioral, transactional, demographic, or otherwise, data has become the cornerstone of modern marketing strategy. While travel brands are in an advantageous position to acquire data on their customers, figuring out how to act upon that information is a critical hurdle.

Adobe + Epsilon | 6 years ago
Do Travel Brands Understand How to Use Customer Data?

Media and PR

How Travel Brands Do Customer Service Right on Social Media

Social media is rapidly becoming one of the travel industry’s most important channels for customer service, but there's no one-size-fits-all approach. From automated chat bots to digital concierge services, find out what's working for top travel brands.

Adobe + Epsilon | 6 years ago
How Travel Brands Do Customer Service Right on Social Media

Online Travel

Finding the Balance Between Humans and Technology in Hospitality

From robot concierges to mobile check-in tools, there's no shortage of hyped technologies filtering their way onto hotel properties. But are they actually adding value to the guest experience?

Adobe + Epsilon | 6 years ago
Finding the Balance Between Humans and Technology in Hospitality

Online Travel

How the Internet of Things Will Impact Travel in 2017 and Beyond

From smartphones and tablets to wearable technology, the rise of Internet-connected devices is changing the way we travel.

Adobe + Epsilon | 6 years ago
How the Internet of Things Will Impact Travel in 2017 and Beyond

Online Travel

Beyond Mobile: How Voice and AI Are Changing Digital Travel

Despite the rapid shifts already caused by mobile, even bigger changes are on the horizon as voice search, artificial intelligence, and conversational messaging are transforming how travelers interact with travel brands. While there is a lot of excitement around the promise of each of these technologies, we now face the challenge of implementing them.

Adobe + Epsilon | 6 years ago
Beyond Mobile: How Voice and AI Are Changing Digital Travel

Online Travel

New Skift Research Project: The 2017 Digital Transformation Report

Skift’s 2017 Digital Transformation Report takes the pulse of how travel marketers are evolving their digital infrastructure, both on the front and back-end of the organization.

Adobe + Epsilon | 6 years ago
New Skift Research Project: The 2017 Digital Transformation Report