Articles tagged “Epsilon”

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An Inside Look at the Tools Making Personalization a Reality

An Inside Look at the Tools Making Personalization a Reality

Epsilon + Skift

It takes a lot of interconnected technology to power personalization efforts for travel brands. In this post, Epsilon offers a practical guide to getting started.

3 years ago

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A Brief Look at the Online Behavior of Travel Consumers

A Brief Look at the Online Behavior of Travel Consumers

Epsilon + Skift

As the travel industry becomes increasingly infatuated with personalization, it’s become all too clear that consumers are not one-dimensional beings. Smart marketing leaders are diving deeper than surface-level segmentation of their customer-base, peeling back layer after layer to reveal the complex nature of the modern consumer.

3 years ago

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Beyond Mobile: How Voice and AI Are Changing Digital Travel

Beyond Mobile: How Voice and AI Are Changing Digital Travel

Adobe + Epsilon + Skift

Despite the rapid shifts already caused by mobile, even bigger changes are on the horizon as voice search, artificial intelligence, and conversational messaging are transforming how travelers interact with travel brands. While there is a lot of excitement around the promise of each of these technologies, we now face the challenge of implementing them.

3 years ago

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New Skift Research Project: The 2017 Digital Transformation Report

New Skift Research Project: The 2017 Digital Transformation Report

Adobe + Epsilon + Skift

Skift’s 2017 Digital Transformation Report takes the pulse of how travel marketers are evolving their digital infrastructure, both on the front and back-end of the organization.

3 years ago