Articles tagged “dmos”

Expect this new funding model for tourism promotion to continue to expand, especially as more travel and hotel executives understand the value for their specific companies.

The success or failure of BTA's marketing and product development will contain key lessons for other large and small destinations looking to attract a younger visitor base.

Understand the current state of conventions, what organizations are doing to improve and innovate them, and what the future brings for these large meetings and events. Get the report.

This presentation benchmarks 2014 social media activity among DMOs, highlights which metrics matter on social media, and examines several practical case studies from Tourism Boards across the world.

The travel industry is beholden to Google for its SEO, targeted ads, keywords . . . and Google has figured out a way to drum up more business by getting everyone to play their game more rigorously. Dr Seuss, as always, provides a healthy dose of perspective.

There's no one-size-fits-all plan for content marketing, but successful campaigns have many things in common.

Figure out some simple, creative ways to surprise and delight visitors, and you're creating powerful positive memories–ones they're likely to share with friends.

Among the value propositions that stand to place local discovery at the head of the pack for mobile-first consumers, curation is certainly part of the equation.

Educating and training local stakeholders on the economic importance of tourism is as critical to a destination's long-term success as raising awareness to tourists around the globe. These destinations use a mix of old and new techniques; however, there's always room for innovation.

DMAI's report shows how and why destination sales and marketing organizations need to evolve beyond sales and marketing.