Skift Take

In this video conversation from the 2021 Skift Aviation Forum, we hear from Brad Dean, CEO of Discover Puerto Rico, about Puerto Rico's rising destination demand and successful approach to attracting and sustaining air traffic.

In this video: 

  • Puerto Rico’s strong 2021 visitor arrival numbers: How Puerto Rico won traveler trust with stringent health and safety measures and a strong marketing approach, leading to San Juan Airport receiving more than 555,000 arrivals in July 2021. 
  • The DMO and airline partnership: How destinations can team up with airlines to help target and increase demand, connect strongly with travelers, bolster funding streams, and support route planning to help navigate the present market challenges.
  • Destinations must upgrade their marketing approach: Highlighting how pre-2019 marketing strategies won’t cut it in the post-pandemic era, and how destinations must embrace nimble, agile, and largely digital solutions to capitalize on the emerging market segments.

Destinations worldwide saw a dramatic dip in traveler traffic throughout the pandemic, yet some managed to recover faster than others. By implementing a suite of industry-leading health and safety measures, confidence-building PR campaigns, and direct airline partnerships, Discover Puerto Rico managed to lead the pack and attract significant air traffic numbers throughout 2021.

In this video conversation from the 2021 Skift Aviation Forum, we hear from Brad Dean, CEO of Discover Puerto Rico, and Carolyn Kremins, president of Skift, about Discover Puerto Rico’s successful mission to reignite tourism and boost traveler confidence and trust, and how other destinations can capitalize through a similar approach.

Tags: airlines, destination marketing, discover puerto rico, dmos, puerto rico, skift aviation forum 2021, tourism marketing

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