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Articles tagged “DMO”

Free Read

Tourism

Executive Q&A: How Destinations Are Evolving Their Approach to Brand Storytelling

Destination marketers are shifting their strategies toward telling great stories in order to successfully showcase a destination while appealing to current traveler trends.

Brand USA + Skift | 4 years ago

Executive Q&A: How Destinations Are Evolving Their Approach to Brand Storytelling
Free Read

Tourism

Destination Storytelling 2020: A Guide to Telling Great Stories

We surveyed the industry to uncover the most successful storytelling strategies, and how destination marketing organizations are positioning themselves in 2020. Here’s what we learned.

Brand USA + Skift | 4 years ago

Destination Storytelling 2020: A Guide to Telling Great Stories

Tourism

Los Cabos Opens First International Office After Mexico Pulls Plug on Tourism Marketing

After the shocking closing of Mexico's federal tourism board, it's good news to see an international office opening — this time funded by the private sector rather than with government money.

Rosie Spinks, Skift | 4 years ago

Los Cabos Opens First International Office After Mexico Pulls Plug on Tourism Marketing
Free Read

Tourism

A Look at Destination Marketing’s New Tech Stack

Download this free report, which takes a closer look at destination marketing’s new tech stack and breaks down the modern marketer’s toolkit.

CrowdRiff + Skift | 7 years ago

A Look at Destination Marketing’s New Tech Stack

Media and PR

The 25 Best Tourism Websites in the World in 2016

The most modern tourism bureau websites today emphasize neighborhood storytelling, more nuanced content for different consumer profiles, mobile-first modular design, and full-width photos and videos with a strong human voice.

Greg Oates, Skift | 7 years ago

The 25 Best Tourism Websites in the World in 2016

Tourism

Travel Portland CEO on Acting Like a First-Tier Destination

Portland's indie spirit is paying dividends to help position the city in the global travel market as a place where creativity and innovation is valued and fostered to help connect visitors and locals.

Greg Oates, Skift | 8 years ago

Travel Portland CEO on Acting Like a First-Tier Destination

Meetings

Millennial Travel Habits Force Tourism Bureaus to Shift Strategy

Millennials are making their biggest impact at tourism bureaus by pushing for more innovation in digital marketing campaigns and experiential sales strategy.

Greg Oates, Skift | 8 years ago

Millennial Travel Habits Force Tourism Bureaus to Shift Strategy

Tourism

The City Using Its Tourism Board to Lure Young Professionals to Relocate

How the Columbus tourism bureau is partnering with the local economic development organization represents a major role shift in the destination marketing industry.

Greg Oates, Skift | 8 years ago

The City Using Its Tourism Board to Lure Young Professionals to Relocate

Media and PR

Top 10 Travel Destinations on Social Media for September 2014

Here's how the top destinations on social media are winning this month.

Jason Clampet, Skift | 9 years ago

Top 10 Travel Destinations on Social Media for September 2014