Today, destination marketing organizations (DMOs) are faced with a dramatically different technological landscape than 10 years ago, along with a much more sophisticated target market. Travelers now have the entire web at their fingertips to get inspiration and research where to travel and what to do during their stay.
As the number of tools available to DMOs to attract, engage, and convert travel buyers continues to grow, making sense of all of the choices has become increasingly difficult.
To help destination marketers sort and sift through all these choices, Skift’s partner, Crowdriff, researched over 150 DMOs across North America to understand which technologies are supporting their current marketing efforts.
This free report takes a closer look at the DMO marketing tech stack, and provides insights for any DMO planning future marketing technology investments.