Articles tagged “DMO”

Tourism

Puerto Rico’s Recovery Offers These Lessons for Global Tourism

Puerto Rico tourism, bolstered by Airbnb when hotels were shut, has had a noteworthy comeback. But if travel and living have blended, then the island's fiscal and political woes can't be overlooked.

Puerto Rico’s Recovery Offers These Lessons for Global Tourism

Tourism

U.S. and Canada Tourism Boards Show Slow Progress on Diversity

Bold leadership is what destination marketers need to shake up complacency when it comes to DEI. Maybe, as Skift guest columnist Carol Cain said back in December, it's more about changing who's in the DMO driver's seat?

U.S. and Canada Tourism Boards Show Slow Progress on Diversity

Tourism

Oregon’s Animated Tourism Ad Is An Antidote for the Pandemic Fatigued

Some of it may be aspirational, but Travel Oregon's ad is hitting the right notes at a time when we're all looking to feel the magic of travel again.

Oregon’s Animated Tourism Ad Is An Antidote for the Pandemic Fatigued

Tourism

The New Role and Structure of High Performing Tourism Boards, Post-Covid

When DMOs are performing consistently at the optimal level it adds a significant amount that no one other body is able to provide. A great overview and recommendations on what should be done in post-covid era.

The New Role and Structure of High Performing Tourism Boards, Post-Covid

Tourism

Discover Puerto Rico Becomes Marketer-For-Hire to Others

It's a win-win for the island's destination marketing group and for its in-destination clients — but how many other tourism boards are ready to follow suit at this time?

Discover Puerto Rico Becomes Marketer-For-Hire to Others

Coronavirus

Destinations Scavenge for New Funding Sources Amid Volatile Recovery

Destination marketing organizations faced the ultimate agility test during the pandemic, with funding sources tied to hotel taxes stripped. It is a wake-up call to diversify finances and strategy to have some level of resilience for the next crisis.

Destinations Scavenge for New Funding Sources Amid Volatile Recovery

Tourism

New York City Looks For Full Reopening by July 1

It's up to you, New York, New York.

New York City Looks For Full Reopening by July 1

Tourism

Hard-Hit New York City Will Deploy a Record $30 Million to Woo Back Tourists

That a city like New York needs significant investment to sell itself to potential tourists speaks loudly of the pandemic’s crushing blow on the iconic destination. Government officials recognize the importance of tourism to the city's economic recovery. The role that its destination marketing organization will play is crucial.

Hard-Hit New York City Will Deploy a Record $30 Million to Woo Back Tourists

Tourism

A Funding Crisis at Destinations Spurs New Tourism Marketing Models

Since April, destination marketing organizations have been forced to seek funding beyond revenue from hotel bed taxes, which aren’t expected back fully for four years. What’s emerging? A blended DMO model in which advocacy, corporations, and communities play key roles.

A Funding Crisis at Destinations Spurs New Tourism Marketing Models

Short-Term Rentals

What Destination Marketers Can Learn from Airbnb’s China Strategy

China is on track to be Airbnb's top origin market in 2020. Destination marketing organizations targeting Chinese travelers can gain insights from the homesharing giant's take-charge strategy, which is key for staying power in this fiercely competitive sector.

What Destination Marketers Can Learn from Airbnb’s China Strategy