Articles tagged “DMO”

What Destination Marketers Can Learn from Airbnb’s China Strategy

What Destination Marketers Can Learn from Airbnb’s China Strategy

Jing Travel

China is on track to be Airbnb's top origin market in 2020. Destination marketing organizations targeting Chinese travelers can gain insights from the homesharing giant's take-charge strategy, which is key for staying power in this fiercely competitive sector.

3 months ago

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Executive Q&A: How Destinations Are Evolving Their Approach to Brand Storytelling

Executive Q&A: How Destinations Are Evolving Their Approach to Brand Storytelling

Brand USA + Skift

Destination marketers are shifting their strategies toward telling great stories in order to successfully showcase a destination while appealing to current traveler trends.

3 months ago

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Destination Storytelling 2020: A Guide to Telling Great Stories

Destination Storytelling 2020: A Guide to Telling Great Stories

Brand USA + Skift

We surveyed the industry to uncover the most successful storytelling strategies, and how destination marketing organizations are positioning themselves in 2020. Here’s what we learned.

4 months ago

Los Cabos Opens First International Office After Mexico Pulls Plug on Tourism Marketing

Los Cabos Opens First International Office After Mexico Pulls Plug on Tourism Marketing

Rosie Spinks, Skift

After the shocking closing of Mexico's federal tourism board, it's good news to see an international office opening — this time funded by the private sector rather than with government money.

5 months ago

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A Look at Destination Marketing’s New Tech Stack

A Look at Destination Marketing’s New Tech Stack

CrowdRiff + Skift

Download this free report, which takes a closer look at destination marketing’s new tech stack and breaks down the modern marketer’s toolkit.

3 years ago

The 25 Best Tourism Websites in the World in 2016

The 25 Best Tourism Websites in the World in 2016

Greg Oates, Skift

The most modern tourism bureau websites today emphasize neighborhood storytelling, more nuanced content for different consumer profiles, mobile-first modular design, and full-width photos and videos with a strong human voice.

4 years ago

Travel Portland CEO on Acting Like a First-Tier Destination

Travel Portland CEO on Acting Like a First-Tier Destination

Greg Oates, Skift

Portland's indie spirit is paying dividends to help position the city in the global travel market as a place where creativity and innovation is valued and fostered to help connect visitors and locals.

4 years ago

Millennial Travel Habits Force Tourism Bureaus to Shift Strategy

Millennial Travel Habits Force Tourism Bureaus to Shift Strategy

Greg Oates, Skift

Millennials are making their biggest impact at tourism bureaus by pushing for more innovation in digital marketing campaigns and experiential sales strategy.

4 years ago

The City Using Its Tourism Board to Lure Young Professionals to Relocate

The City Using Its Tourism Board to Lure Young Professionals to Relocate

Greg Oates, Skift

How the Columbus tourism bureau is partnering with the local economic development organization represents a major role shift in the destination marketing industry.

5 years ago

Indiana Tourism Gets an Extra $1 Million to Address Discrimination Fallout

Indiana Tourism Gets an Extra $1 Million to Address Discrimination Fallout

Ken Kusmer, Associated Press

Outside of conventions, Indiana was already a hard sell. Not sure if $1 million will make it any easier.

5 years ago

Top 10 Travel Destinations on Social Media for September 2014

Top 10 Travel Destinations on Social Media for September 2014

Jason Clampet, Skift

Here's how the top destinations on social media are winning this month.

5 years ago