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Articles tagged “direct booking”

Hotels

Standard Hotels CEO Talks Up Same-Day Booking Apps But Thinks HotelTonight Has Lost Its Value

The kind of curation the One Night app provides its users really does set it apart from other booking channels. The bigger question, though, is how many people actually know about it?

Standard Hotels CEO Talks Up Same-Day Booking Apps But Thinks HotelTonight Has Lost Its Value
Free Read

Hotels

How the Digital Concierge Is Reshaping the Hotel Industry

Hospitality brands who want travelers to book directly on hotel websites should work to optimize the customer experience from pre-booking to post-stay. Download this report on the rise of the digital concierge for free!

How the Digital Concierge Is Reshaping the Hotel Industry

Hotels

New Research Suggests It Doesn’t Always Pay to Book Direct for a Hotel

Maybe it really is better to keep clicking around if you're hoping to save money (and you don't want to be a member of a hotel loyalty program).

New Research Suggests It Doesn’t Always Pay to Book Direct for a Hotel

Hotels

The Hotel Chain That Doesn’t Need Booking.com or Expedia

Premier Inn's proportion of direct bookings is pretty eye-opening, but the brand operates under a particular set of circumstances. If it decides to ramp up its international expansion, it will be interesting to see if it chooses to make more use of online travel agents.

The Hotel Chain That Doesn’t Need Booking.com or Expedia

Hotels

Hotel CEOs Love Direct Booking But They Have Varied Views About Strategy

Whether you choose to view it as a war or not, it's fairly unanimous that nearly every hotelier wishes he or she would have more direct bookings versus bookings made through an online travel agency.

Hotel CEOs Love Direct Booking But They Have Varied Views About Strategy

Online Travel

New Skift Research Report: A Deep Dive Into TripAdvisor’s Competitive Position in Travel 2017

TripAdvisor has potential to become more than a hotel booking engine, but it needs to get hotels humming and profitable to give management additional runway to fulfill that vision.

New Skift Research Report: A Deep Dive Into TripAdvisor’s Competitive Position in Travel 2017

Hotels

The Direct Booking War Is a Myth, at Least in Europe

Sometimes it's easy to forget that the U.S. isn't shorthand for the whole world. The fragmented market in Europe and elsewhere makes it much harder for hotels to try and increase direct bookings.

The Direct Booking War Is a Myth, at Least in Europe

Hotels

How Do Hotels and Online Travel Agencies Really Define a Direct Booking?

There ain't no such thing as a free booking.

How Do Hotels and Online Travel Agencies Really Define a Direct Booking?

Hotels

New Skift Research Report: 2017 Outlook on Hotel Direct Booking

This is our most comprehensive and actionable report outlining the current state and potential future of hotel marketing and distribution.

New Skift Research Report: 2017 Outlook on Hotel Direct Booking

Online Travel

Priceline’s Boyd Says Company Has the ‘Muscle’ to Offer Private Rates Like Hotels Do

Priceline Group executives say their relationships with the major hotel chains are good and the impact of their direct-booking campaigns isn't acute. Then why is Jeffery Boyd, the Group's executive chairman, talking about taking remedial actions?

Priceline’s Boyd Says Company Has the ‘Muscle’ to Offer Private Rates Like Hotels Do