Skift Take

Despite years of marketing campaigns to drive direct bookings, our look at hotel distribution shows that little has changed for most hotels and that driving room nights via first-party channels remains a difficult uphill battle.

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In our latest report, Skift Research takes a deep dive into hotel distribution channels and the outlook for hoteliers to drive direct bookings in 2021 and beyond. Built around a proprietary survey of hospitality operators, we are able to get a look into how many bookings each