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Articles tagged “destination marketing”

Tourism

Orlando and Disney Deliver Contrasting New Tourism Messages

Destinations are not out of the woods yet with vaccines — but you wouldn't know it from Visit Orlando's new marketing campaign, unless you watched Walt Disney World's ads instead. What's behind the polar opposite messaging?

Lebawit Lily Girma, Skift | 3 years ago

Orlando and Disney Deliver Contrasting New Tourism Messages

Tourism

Is New Zealand’s New Tourism Ad Brilliant or Tone Deaf?

New Zealand's latest "traveling under the social influence" campaign could have been brilliant, if it weren't so ill-timed. It's a privilege to be the first to beat Covid, but it can also be a blind spot.

Lebawit Lily Girma, Skift | 3 years ago

Is New Zealand’s New Tourism Ad Brilliant or Tone Deaf?

Online Travel

5 Human-Centric Digital Strategies for Travel Marketers to Thrive in 2021

In today’s era of accelerated digital transformation, travel brands need to approach the consumer journey with a more nimble mindset. Companies that can bring people-inspired digital business solutions to the table stand a good chance of thriving post-recovery.

Skift | 3 years ago

5 Human-Centric Digital Strategies for Travel Marketers to Thrive in 2021
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SkiftX

Keynote Address: Vital Steps to Building a Local-First Tourism Economy

A new era of travel is dawning. After mass tourism all but ended during Covid-19, and with the road to recovery ahead, what comes next? Moving into 2021, tourism needs to be about more than just the visitor; it needs to be a harmonious ecosystem that benefits locals and visitors alike.

CrowdRiff + Skift | 3 years ago

Keynote Address: Vital Steps to Building a Local-First Tourism Economy

Online Travel

What Airbnb Fears the Most and 12 Other Top Travel Stories This Week

In this roundup, we highlight our coverage of Airbnb's financials released ahead of its initial public offering (we wrote eight articles!), the key takeaways from the inaugural Skit Aviation Forum, and a look at smarter destination marketing.

Sean O'Neill, Skift | 3 years ago

What Airbnb Fears the Most and 12 Other Top Travel Stories This Week

Tourism

Destinations Embrace Multilingual, Multicultural Marketing to Attract New Travelers for Post-Covid Reality

With source markets on lockdown and shifting border restrictions, destinations are targeting global and regional travelers they'd previously overlooked. The result? A rise in multilingual and cross cultural tourism campaigns. It’s about time.

Lebawit Lily Girma, Skift | 3 years ago

Destinations Embrace Multilingual, Multicultural Marketing to Attract New Travelers for Post-Covid Reality

SkiftX

Meet the Local Scientist Using 3D Computer Vision to Attract Visitors to Québec City

Jean-Francois Lalonde, an associate professor at Université Laval in Québec City, studies computer vision and artificial intelligence. He’s also playing a leading role in attracting and hosting events within Canada’s technology sector.

Skift | 3 years ago

Meet the Local Scientist Using 3D Computer Vision to Attract Visitors to Québec City
Free Read

SkiftX

Reinventing the Destination Management Organization Through Innovation and Collaboration

Quick adaptation and innovation have been essential to Houston’s response to Covid-19, through new events, initiatives and technology. With Houston First Corporation on the comms, the problem of Covid-19 went from crippling to simply a new way of being.

Houston First Corporation + Skift | 3 years ago

Reinventing the Destination Management Organization Through Innovation and Collaboration

SkiftX

Meet the Leading Voice of Maritime Canada’s “Ocean Economy”

Regional innovators like Cathy Hogan, an expert within Canada’s natural resources and ocean technology sectors, are continuing to drive the future of meetings, tourism, and economic development within Canada.

Skift | 4 years ago

Meet the Leading Voice of Maritime Canada’s “Ocean Economy”

Online Travel

Promoting U.S. Tourism Outside the Country Through a Virtual Trade Show

The pandemic has created an opportunity for Brand USA to demonstrate its ability to drive immediate demand for tourism and meetings services once international travel resumes in earnest. Will the organization rise to the challenge?

Sean O'Neill, Skift | 4 years ago

Promoting U.S. Tourism Outside the Country Through a Virtual Trade Show