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Articles tagged “destination marketing”

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SkiftX

Skift Trend Report: Co-Op Marketing for Destinations

Using in-depth interviews with destination leaders from Europe, Asia Pacific and across North America, this report provides a roadmap for any destination executive looking for solutions to try and jumpstart their tourism economy in the era of Covid-19.

Sojern + Skift | 4 years ago

Skift Trend Report: Co-Op Marketing for Destinations

SkiftX

Skift Global Forum Video: Tapping Into Local Innovation to Drive Business Events and Resilient Communities

In this video conversation from Skift Global Forum, we hear from Destination Canada Business Events about the crucial role that local experts will play in driving the future of business events and sustaining economic growth.

Skift | 4 years ago

Skift Global Forum Video: Tapping Into Local Innovation to Drive Business Events and Resilient Communities

SkiftX

Meet the Microbiologist Helping to Attract Business Events to the Canadian Prairies

Tapping into local experts like Dr. Vikram Misra, a professor in microbiology at the University of Saskatchewan, is helping Destination Canada attract meetings, break down silos, and drive long-term economic growth.

Skift | 4 years ago

Meet the Microbiologist Helping to Attract Business Events to the Canadian Prairies
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Hotels

Reopening Costa Rica: Hotel Recovery in the New Normal

Supported by a WTTC Safe Travel Stamp, Costa Rica’s borders have slowly re-opened to international tourism. We chat to hotel operators on the ground about the fresh protocols, and the path to recovery.

Costa Rica Tourism Board + Skift | 4 years ago

Reopening Costa Rica: Hotel Recovery in the New Normal
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SkiftX

Executive Q&A: How Supporting Local Stakeholders Can Drive Destination Recovery

With the Covid-19 tourism crisis upending traditional marketing strategies, destinations are placing local residents and businesses at the heart of their recovery plans. Instead of reaching out to visitors traveling from other regions, destination marketing organizations are finding creative ways to encourage locals to explore their own communities.

CrowdRiff + Skift | 4 years ago

Executive Q&A: How Supporting Local Stakeholders Can Drive Destination Recovery

Tourism

Tourism Marketers Must Now Go Beyond Optics to Reach Black Travelers

It’s long been the case that destination marketers have largely ignored Black travelers. But with the widespread protests following George Floyd’s murder, the industry is rightly being called out. It's time to go beyond mere representation and focus on holistic change from the inside out.

Rosie Spinks, Skift | 4 years ago

Tourism Marketers Must Now Go Beyond Optics to Reach Black Travelers

Tourism

Destination Marketers Face Reopening Challenge With Decimated Budgets and Staff

Destination marketers first faced the challenge of finding the right tone in the midst of a pandemic — now they have to figure out how to push their carefully calibrated messaging with drastically reduced resources.

Rosie Spinks, Skift | 4 years ago

Destination Marketers Face Reopening Challenge With Decimated Budgets and Staff

Tourism

New Calm Created by Coronavirus Offers Southeast Asia Chance to Redo Sustainable Tourism

If the current crisis has taught us anything, it’s that destinations must put sustainability at the top of the agenda to thrive. Will coronavirus be a turning point for Southeast Asia’s volume-fixated tourism model?

Xinyi Liang-Pholsena, Skift | 4 years ago

New Calm Created by Coronavirus Offers Southeast Asia Chance to Redo Sustainable Tourism

Coronavirus

Tourism Marketing’s Fight for Survival Offers a Chance for Reinvention

There is simply no historical precedent for what the tourism marketing industry is currently going through. Some argue that makes it a perfect time for the industry to reinvent itself.

Rosie Spinks, Skift | 4 years ago

Tourism Marketing’s Fight for Survival Offers a Chance for Reinvention

Tourism

5 Tourism Promotion Campaigns Hitting the Right Notes in a Crisis

It's a tough time for tourism marketers but going dark isn't necessarily required. Here are some examples of campaigns that are striking the proper tone.

Rosie Spinks, Skift | 4 years ago

5 Tourism Promotion Campaigns Hitting the Right Notes in a Crisis