Articles tagged “destination marketing”

With source markets on lockdown and shifting border restrictions, destinations are targeting global and regional travelers they'd previously overlooked. The result? A rise in multilingual and cross cultural tourism campaigns. It’s about time.

Jean-Francois Lalonde, an associate professor at Université Laval in Québec City, studies computer vision and artificial intelligence. He’s also playing a leading role in attracting and hosting events within Canada’s technology sector.

Quick adaptation and innovation have been essential to Houston’s response to Covid-19, through new events, initiatives and technology. With Houston First Corporation on the comms, the problem of Covid-19 went from crippling to simply a new way of being.

Regional innovators like Cathy Hogan, an expert within Canada’s natural resources and ocean technology sectors, are continuing to drive the future of meetings, tourism, and economic development within Canada.

The pandemic has created an opportunity for Brand USA to demonstrate its ability to drive immediate demand for tourism and meetings services once international travel resumes in earnest. Will the organization rise to the challenge?

Using in-depth interviews with destination leaders from Europe, Asia Pacific and across North America, this report provides a roadmap for any destination executive looking for solutions to try and jumpstart their tourism economy in the era of Covid-19.

In the following report, Skift and Sojern examine how Covid-19 has impacted destination promotion and co-op marketing in 2020. Using in-depth interviews with destination leaders from Europe, Asia Pacific and across North America, the report provides a roadmap for any destination executive looking for solutions to try and jumpstart their tourism economy in the era of Covid.

In this video conversation from Skift Global Forum, we hear from Dan Holowack, Co-Founder and CEO of CrowdRiff, about how destination marketing organizations can be more agile in constructing relevant, real-time campaigns that benefit local communities.

In this video conversation from Skift Global Forum, we hear from Destination Canada Business Events about the crucial role that local experts will play in driving the future of business events and sustaining economic growth.

Tapping into local experts like Dr. Vikram Misra, a professor in microbiology at the University of Saskatchewan, is helping Destination Canada attract meetings, break down silos, and drive long-term economic growth.