In this video:

  • Economic sector strategy: A look at Destination Canada Business Events’ approach to leveraging knowledge capital to attract meaningful business events and how this strategy underscores the region’s human expertise and next-generation facilities.
  • Helping local communities and shaping the future: The role of being a change agent and an innovator. How business events will help to shape Canada’s future by attracting talent and future leisure travelers, increasing trade and investment, and strengthening research and development partnerships.
  • Evolving the strategy in the Covid-19 era: How the pandemic has given destinations the unique opportunity to pause and rethink the direction of the industry. How has Covid-19 caused a shift to domestic events and what are Destination Canada Business Events’ key tactics to aid recovery?

It’s not just about the event venue. It’s about the people, the connections, and the access to knowledge you can’t find anywhere else. DMOs around the world are driving interest based on access to human expertise and next-generation facilities.

In this video conversation from Skift Global Forum, we hear from Chantal Sturk-Nadeau, Executive Director, Destination Canada Business Events and Virginie De Visscher, Senior Director of Business Development, Economic Sectors, Destination Canada Business Events about the crucial role that local experts play, how the strategy is shifting, and what Canada is doing differently.