Articles tagged “destination marketing”

Destinations, start spending your marketing dollars on the ultimate repeat visitor — the remote worker.

A proactive stance throughout the pandemic has landed Houston with a bumper H2 2021 of in-person events, a suite of new attractions, and high hopes for the future of meetings and conventions in the city.

The rise of responsible travel messaging in marketing is a welcome next step, as destinations prepare for the return of large summer crowds locally, and international travelers keep a close eye on their favorite locales. Now's also the time to warn the ugly tourists.

Destinations are not out of the woods yet with vaccines — but you wouldn't know it from Visit Orlando's new marketing campaign, unless you watched Walt Disney World's ads instead. What's behind the polar opposite messaging?

If rapid vaccinations stay on track, the head of Britain's tourism arm expects a brighter summer ahead, including pent-up demand for Bridgerton tours. But the recovery for inbound international travel will be slower.

New Zealand's latest "traveling under the social influence" campaign could have been brilliant, if it weren't so ill-timed. It's a privilege to be the first to beat Covid, but it can also be a blind spot.

In today’s era of accelerated digital transformation, travel brands need to approach the consumer journey with a more nimble mindset. Companies that can bring people-inspired digital business solutions to the table stand a good chance of thriving post-recovery.

Since April, destination marketing organizations have been forced to seek funding beyond revenue from hotel bed taxes, which aren’t expected back fully for four years. What’s emerging? A blended DMO model in which advocacy, corporations, and communities play key roles.

A new era of travel is dawning. After mass tourism all but ended during Covid-19, and with the road to recovery ahead, what comes next? Moving into 2021, tourism needs to be about more than just the visitor; it needs to be a harmonious ecosystem that benefits locals and visitors alike.

In this roundup, we highlight our coverage of Airbnb's financials released ahead of its initial public offering (we wrote eight articles!), the key takeaways from the inaugural Skit Aviation Forum, and a look at smarter destination marketing.