Extra fees are making airlines' profits healthier while keeping base fares low for consumers. They're on track to increase each year, which is becoming a good thing for the industry and flyers.
Greedy, greedy, greedy. Keeping the bidding to low-cost carriers would indeed inject some competition into airports where it is at times sorely lacking, as well as protect consumers that the U.S. Justice Department said it was looking out for in the American/US Air lawsuit.
Global aviation authorities followed the FAA's decision to ban electronic use during takeoff and landing so it is likely that they will follow its decision to allow electronic use during all stages of flight as well.
Both airlines were part of the panel that investigated the impact of devices during takeoff and landing. They were able to file their paper works when most airlines were receiving the rules. It will be a few weeks before others catch up.
If Southwest starts letting its passengers use Wi-Fi when the aircraft leaves the gate or soon thereafter that will amount to a lot more time online than other airlines are offering. That's more opportunity for increasing Wi-Fi fees, too.
JetBlue and Delta will get a lot of street cred with passengers for being swift in implementing the new procedures for portable electronic devices, although it will be unlikely to change any market share dynamics.
There will be a ton of passenger confusion about what the new FAA framework on expanded use of portable electronic devices will mean for passengers, especially as it may vary airline to airline. Delta is out front in beginning to communicate these prospective changes to its customers.