Articles tagged “delta air lines”

Yes, Delta is hoping for some cool-by-association with Virgin Atlantic as the Atlanta-based airline looks for new international investments as a key part of its inorganic growth strategy.

Richard Anderson has long been an advocate of airline consolidation, and believes an American-US Airways merger will happen soon and will be healthy for the industry. Whether that benefits consumers is another story.

The joint venture will have less of an impact on travelers than that of a full merger, but frequent flyers and premier passengers will reap the best benefits between shared lounges and mile points.

This happened so quickly it's clear that Delta was working behind the scenes for some time. But it's clear that Delta is trying to better position itself and its Alliance airlines to better take on threats in Europe.

Our first holiday-themed ad made this week’s roundup with a festive appearance from Delta workers, but the winner has to be Turkish Airline’s Kobe/Messi showdown ad for hitting more than 22 million views in four days.

The expected proportions of the deal mean that Delta would be getting a significant discount compared with what Singapore Airlines paid for its stake in Richard Branson's Virgin Altantic.

Delta operates routes from Heathrow with Air France-KLM, but a Virgin partnership would really put a little sizzle into Delta's slots at the airport.

Though the influential BA boss would love the longtime thorn in his side to be buried once and for all, unlikely Delta would bury the brand name which still has a lot of resonance with consumers. Not to mention UK and EU regulators may prevent too many changes with a deal anyway.

The California AG was also considering suing United, but didn't, so looks like it complied and Delta didn't in time. At $2,500 per app violation, it could rack up a hefty fine on this one.

Would Delta get maximum benefits if it can hold a majority stake in Virgin Altantic on its own? It seems a bit unwieldy.