Articles tagged “delta air lines”
Airlines
Airlines Mull How to Measure Loyalty: Points or Dollars?
To switch to revenue-based loyalty programs or not to switch? Many airlines are just doing the math, and anticipating the outcry.
Airlines
Delta Drops In-Flight Duty-Free Business
Delta's decision not to replace the vendor raises the question of whether its passengers will notice, or care enough, to get the airline to change its mind. This might be the perfect test-case for the true appeal of duty-free.
Airlines
Comedy Is The Most Popular Genre in the In-Flight Entertainment Business
To airlines seeking to attract more passengers and elicit ancillary revenue, giving passengers wide choice in in-flight entertainment, whether it is on seatbacks or through passengers using their own personal electronic devices, is serious business.
Media and PR
How U.S. Airlines Manage Customer Service Expectations on Twitter
Separate Twitter accounts for customer service, discounts, and international fans are not the norm for U.S. based airlines.
Airlines
Delta Just Raised the Stakes in the In-Flight Entertainment Arms Race
Delta has taken on an ambitious program for passenger experience enhancement. It will interesting to see whether other SkyTeam members will join this initiative and what competitors do to catch up.
Airlines
World Cup Adversely Impacted Delta's Performance
Delta found that business travel to Latin America took a vacation in June in deference to more important matters, the World Cup.
Online Travel
Are App Update Blurbs For Travel Apps Accurate Enough?
If you are super-interested in what new features might be incorporated into a travel app update, don't trust the description. Instead, download the app and try it because there may be some sleeper features and surprises in there that perhaps the company didn't want to publicize yet.
Online Travel
Mainstream Travel Apps Still Have Long Way To Go On User Engagement
As the Boston Consulting Group-Facebook study points out, companies such as Delta and Hipmunk, which lag their peers in desktop traffic, can make up a lot of ground in mobile. Hey, it's a whole new ballgame.
Online Travel
Delta Keeps Pruning Website Distribution Relationships
Delta wants to control its customers' online and mobile experiences and to drive more traffic to Delta.com so it has parted ways with third-party websites that the airline can afford to cut ties with.