Suppliers, namely airlines, hotels, a cruise line and a car rental company, clearly dominate the top 15. Priceline and Amadeus are the only middlemen represented.
You can't fault Delta for giving up on Memphis, since the city so long ago gave up on itself. It has an enviable position along the Mississippi that it could be using to turn itself into a regional powerhouse, but it lacks the ambition to make it happen.
The reservations center, which was a Northwest Airlines facility before the merger with Delta, is considered a key facility because of its role in handling frequent flyer members of Delta's SkyMiles program.
The Pinnacle-Delta deal is another sign of U.S. airline consolidation in which it is no longer economically viable for regional carriers to run small jets for multiple airlines.
For now, just a wish list, but European airlines do have to consider banding up, with their own dicey economies and threat of long haul Gulf airlines taking over profitable routes.
It's exciting to see Delta experimenting with ways to make passengers' travels better, but will they find a way for get the increasingly cheap flying public to pay for the benefits?
Airlines add small touches in hopes of differentiating themselves from the competition, but price, schedules, and travel policies will continue to mandate business travelers’ final booking.