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Articles tagged “content marketing”

Free Read

Partnerships

Free Webinar: How To Use Twitter To Increase Travel and Tourism

Join Skift and Twitter Travel for a free webinar on Wednesday, November 19.

Twitter + Skift | 10 years ago

Free Webinar: How To Use Twitter To Increase Travel and Tourism

Tourism

Lexington Turns Locals as Brand Ambassadors With Comical Campaign

VisitLex is turning locals into brand ambassadors in hopes that their friends and families will see their good times and soon plan a trip to the city. Its success should serve as a role model to other mid-tier cities throughout the U.S.

Samantha Shankman, Skift | 10 years ago

Lexington Turns Locals as Brand Ambassadors With Comical Campaign

Media and PR

How Smart Destinations Create Content Marketing Campaigns

There's no one-size-fits-all plan for content marketing, but successful campaigns have many things in common.

Samantha Shankman, Skift | 10 years ago

How Smart Destinations Create Content Marketing Campaigns

Hotels

Marriott Steps Up Its Content Game to Lure Millennials to Its Hotels

Marriott’s content studio is not a revolutionary concept, but rather a well-funded initiative to dim the voices of its competitors across digital and entertainment channels.

Samantha Shankman, Skift | 10 years ago

Marriott Steps Up Its Content Game to Lure Millennials to Its Hotels

Online Travel

Andaz Integrates Personalized City Guides Into Its Guests’ Local Experience

It's no longer enough to provide a bed and shower in upscale urban markets, hotels have to create a brand that ties into the local culture and positions itself as gateway to discovering it.

Samantha Shankman, Skift | 10 years ago

Andaz Integrates Personalized City Guides Into Its Guests’ Local Experience

Hotels

Hotel Uses TED-Like Talks to Build Brand Loyalty with Clients

Omni is moving a step beyond content marketing to put on live events that give, in this case career advice, in order to receive, brand loyalty and (hopefully) new business.

Samantha Shankman, Skift | 10 years ago

Hotel Uses TED-Like Talks to Build Brand Loyalty with Clients

Hotels

Europe’s Hip 25hours Hotels Injects Storytelling Into Business Travel

It's rare to see one hotel brand able to be this creative and flexible while catering to upscale, international business travelers. Is this the future of business travel?

Greg Oates, Skift | 10 years ago

Europe’s Hip 25hours Hotels Injects Storytelling Into Business Travel
Free Read

Partnerships

How Visual Social Media Marketing Engages Chinese Travelers

When it comes to travel and Chinese social media, Dragon Trail was the first to market with local services and solutions. Adapting to the ever changing internet and social media landscape in China, Dragon Trail helps a growing number of global travel brands increase brand awareness, develop customer relationships, and generate sales.

Dragon Trail + Skift | 10 years ago

How Visual Social Media Marketing Engages Chinese Travelers

Hotels

Interview: Marriott’s Travel Brilliantly Campaign Looks to the Wisdom of the Crowds

By collaborating with the public to build a better hotel experience, Marriott has shown a surprising willingness to take risks and embrace relationship marketing in an effort to rework its reputation among next gen travelers.

Greg Oates, Skift | 10 years ago

Interview: Marriott’s Travel Brilliantly Campaign Looks to the Wisdom of the Crowds

Announcements

New Peninsula Hotels Website Fully Embraces Content Marketing

Travel consumers have voiced their demand for hotel brands to inject more compelling travel content into their websites. It seems Peninsula Hotels was listening.

Greg Oates, Skift | 10 years ago

New Peninsula Hotels Website Fully Embraces Content Marketing