Skift CMO Interviews: Los Angeles Tourism CMO on Connecting With Millennials

Editor's Note: Following our previous CEO interview series in online travel, hospitality, and destinations, Skift has launched a new series, this time focused on Chief Marketing Officers. To better understand the big marketing challenges facing travel brands in an age when consumers are in control, Skift's What Keeps CMOs Up at Night will talk with the leading voices in global marketing from across all the industry's sectors. These interviews with leaders of hotels, airlines, tourism boards, digital players, agents, tour operators and more will explore both shared and unique challenges they are facing, where they get insights, and how they best leverage digital insights to make smarter decisions. This is the latest interview in the series. The Discover Los Angeles tourism bureau's new "Get Lost in L.A." marketing campaign launched last month, specifically targeting the Millennial traveler. The bureau is going after younger travelers by promoting local neighbor