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Articles tagged “club med”

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Online Travel

How to Win at Travel Marketing in the Age of Google and Expedia

It’s tough for travel brands to compete against the Googles, Bookings, and Expedias of the industry. Integrating deep learning technology into existing marketing solutions can allow brands to make the most of their first-party data to better understand the patterns of their customers and make smarter, action-oriented decisions.

How to Win at Travel Marketing in the Age of Google and Expedia

Hotels

Fosun Anchors New China Resorts With Club Med and Thomas Cook Brands

Fosun bets on integrated resorts to address the needs of Chinese travelers, who are showing interest in these types of experiences. Why not use what’s already in the family? Thomas Cook and Club Med should be ever so pleased.

Fosun Anchors New China Resorts With Club Med and Thomas Cook Brands

Hotels

Video: Club Med’s Europe and Africa CEO on the Evolution of the All-Inclusive Vacation

If Club Med has its way, the "all-inclusive" vacation should no longer conjure up images of tacky beach clubs and all-you-can-drink-and-eat buffets.

Video: Club Med’s Europe and Africa CEO on the Evolution of the All-Inclusive Vacation

Hotels

Skift Forum Europe Preview: How Club Med Is Reimagining the All-Inclusive Resort

Since 2004, Club Med has tried to change the perception of all-inclusive resorts. Part of this is a move upmarket but it has also meant targeting new nationalities and destinations.

Skift Forum Europe Preview: How Club Med Is Reimagining the All-Inclusive Resort

Business Travel

Skift Backstage Podcast: Club Med President on the Future of All-Inclusive

How does a decades-old brand transform itself? Listen to this bonus episode for some insight from Club Med's president.

Skift Backstage Podcast: Club Med President on the Future of All-Inclusive

Hotels

Video: Club Med CEO on Upscaling the All-Inclusive

Sometimes size and scale distract from a company's mission. Club Med's CEO has learned that it's better to zero in on a target market and serve them well rather than cast a too-wide net.

Video: Club Med CEO on Upscaling the All-Inclusive

Hotels

Club Med Targeting Affluent Millennial Families in Bid to Redefine Its Brand

Theoretically, this isn't your grandparents' Club Med. Affluent millennial parents and their kids are now part of the demographic -- or at least they are increasingly the target demographic.

Club Med Targeting Affluent Millennial Families in Bid to Redefine Its Brand

Hotels

ClubMed Experiments With Facebook’s New ‘At Work’ Service for Internal Communication

With 13,000 employees in more than 40 countries, Club Med is using Facebook At Work to connect its colossal workforce and promote connections across its various locations. Considering how awful and unused most Intranets are, this is a great idea.

ClubMed Experiments With Facebook’s New ‘At Work’ Service for Internal Communication

Hotels

Resorts Tap Into Bleisure Trend to Combine Business and Family Travel

Despite the growing practice of business travelers combining business and leisure travel and bringing their families on business trips, hotels and resorts still aren't widely marketing these kinds of experiences, instead largely showing travelers the business and leisure aspects of a property and letting them put two and two together.

Resorts Tap Into Bleisure Trend to Combine Business and Family Travel

Hotels

The Future of Social Media and Content Marketing for All-Inclusive Resorts

Digital brand communications, social media and the rise of digital bookings are impacting the industry at a rising rate year over year, in ways big and small.

The Future of Social Media and Content Marketing for All-Inclusive Resorts