Skift Forum Europe Preview: How Club Med Is Reimagining the All-Inclusive Resort
Photo Credit: Sylvain Rabuel, Club Med CEO for France, Europe and Africa. Rabuel will be speaking at Skift Forum Europe. Club Med
Skift Take
Since 2004, Club Med has tried to change the perception of all-inclusive resorts. Part of this is a move upmarket but it has also meant targeting new nationalities and destinations.
The name Club Med is so synonymous with vacations that it pops up as a reference point in episodes of The Simpsons as well as a Beastie Boys track.
Part of that is no doubt due to its longevity. The company has been around since the 1950s but a decade ago the management made the decision to take the brand upmarket and look for growth in the expanding markets of Asia and Latin America.
As the all-inclusive specialist expanded into new markets, it has become particularly popular with Chinese travelers. The revamp attracted takeover interest and a protracted bidding war between Italian tycoon Andrea Bonomi and Chinese conglomerate Fosun, which eventually emerged victorious.
The company last year said that it had increased customer numbers to their highest level since 2000.
At Skift Forum Europe in Berlin April 26, Club Med's CEO for Franc
