Skift Take

How does a decades-old brand transform itself? Listen to this bonus episode for some insight from Club Med's president.

Club Med has an iconic name and decades of history, but the company has been forced to adapt for modern millennial travelers.

President Henri Giscard D’Estaing spoke recently at the Skift Global Forum about how Club Med closed half of its all-inclusive resorts and invested more than $1.5 billion in the rest to draw the right clientele of affluent families and active couples.

He joined Skift editor and podcast host Hannah Sampson backstage in the Skift Take Studio for a follow-up discussion about the future of the all-inclusive model, growth markets for the company, and what he expects the next generation of guests will find as Club Med continues to evolve.

This mini-episode is one of several conversations we’re bringing you from backstage at the Skift Global Forum. The Skift Take Studio series is presented by Mastercard, a payments technology company that is enabling loyalty, security and data solutions for the global travel industry.

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Tags: club med, sgf2016, skift global forum, skift podcast, stp2016

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