ClubMed Experiments With Facebook’s New ‘At Work’ Service for Internal Communication

Club Med announced Thursday a partnership with Facebook to introduce Facebook at Work to its staff, utilizing the social media platform not just a way to communicate with guests but a way to communicate with one another. It is the first hospitality brand to roll out the platform.

Facebook at Work is an arm of Facebook designed specifically for internal communication among a business’ employees, allowing staff to connect with one another unhindered by location. The app, which can be downloaded from iTunes, enables employees to create a work account that is separate to their personal Facebook account and is visible only to people at their company. Additionally, it is outfitted with the same functionalities, including a profile, the ability to create groups or events, upload files, and receive notifications.

On its most basic level, it’s an Intranet people may actually want to use.

“We’re always looking for new ways of fostering this culture across the whole company,” said Anne Browaeys-Level, chief marketing & digital officer, Club Med. “Facebook at Work is a user-friendly mobile tool which will be essential to contribute to pooling ideas and innovation at Club Med at creating a more productive workplace.”

Employees can create a Facebook at Work account only if their employer is using the app. Julien Codorniou, director of global platform partnerships, Facebook, said the app fosters connectivity among staff.

“We believe a connected workplace is more productive and collaborative,” Codorniou says. “Facebook at Work is a simple way for employees to work together and share ideas, and we are proud to be working with Club Med to truly connect all their employees across the globe, regardless of time zones, languages and devices.”