China Travel News

Alibaba's announcement marks a major investment in the online travel market and will compete with Ctrip for the rapidly increasing customer base in China.

Although lifestyle hotels are trendy, hotel brands are wise to focus some of their marketing efforts on the luxury sector, where interest is heating up.

As Chinese airlines look to expand and China's tourism continues to boom, this isn't great news for the country's airlines.

Qunar CEO Chenchao "CC" Zhuang isn't like some travel bosses who claim their companies can differentiate themselves based on the experiences they provide. Zhuang wants to compete on comprehensiveness and price, and he claims Qunar's platform is driving such efficiencies that he can win on price and by showing loyalty to consumers' wallets.

Booking.com is a big-time leader in travel marketing through Google, and Expedia spends a ton of money on search engine marketing, too. While both companies are committed to this type of "pull" marketing, Expedia is making a big bet on multi-device search and "push" notifications as the future of travel booking.

As travel to and throughout Asia grows, the global hub of the tourism and aviation industries will move east impacting all international industry stakeholders.

Hotel executives across the world are facing a similar set of challenges, whether it be integrating new technology or expanding in high-growth markets. Pillsbury's insights on both are telling.

Although China represents the largest growth in inbound visitors, America's neighbors Mexico and Canada continue to deliver the highest volume of visitors and base of the U.S. tourism industry.

Expedia and TripAdvisor have subsidiaries in China, Priceline has gone the partnership route with Ctrip, and now Orbitz Worldwide wants to get in on the action in a more meaningful way through its HotelClub subsidiary. HotelClub will have to do some heavy lifting in China, which is a coupling, discounting and highly competitive market.

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