Alibaba Launching New Alitrip Travel Brand, Going Head To Head With Ctrip

Samantha Shankman

October 28th, 2014 at 10:10 AM EDT

Photo Credit: The home page for the new Alitrip website. Alitrip

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Alibaba's announcement marks a major investment in the online travel market and will compete with Ctrip for the rapidly increasing customer base in China.

Alibaba Group is beefing up its travel offering with today’s announcement that its online travel business Taobao Travel will become an independent business and brand named Alitrip. “This independent online travel platform is a logical extension of Alibaba Group’s strategy and we

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Alibaba Launching New Alitrip Travel Brand, Going Head To Head With Ctrip

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