While many North American cruise lines have been ramping up their presence around the globe, Carnival has kept most of its focus on the U.S. That appears to be paying off for the brand.
Cruise operators say one of their biggest challenges is raising awareness of cruising as a vacation option. Getting their product in front of new audiences is a start.
With approval from the Cuban government in hand, Carnival Corp. will become the first cruise company in more than 50 years to operate sailings between the U.S. and Cuba. It certainly won't be the last.
Consumers have become more conscious of the effect of travel on the environment. As one of the bigger polluters in travel — airlines win hands down, we know — cruise lines need to do more to explain the benefits of this to their customers, who often only care about a "deal."
Cruise lines make money when every cabin is occupied. They still have a lot of work to do in order to fill their new ships with higher-spending passengers.