Cruise Execs on the Challenge of Getting More People to Cruise
Photo Credit: Cruise ships in port at Las Palmas. Flickr / Cycling man
Skift Take
Cruise lines make money when every cabin is occupied. They still have a lot of work to do in order to fill their new ships with higher-spending passengers.
One of cruising's big challenges is simply getting potential vacationers to consider taking a cruise.
Deep discounts and incentives over the last few years have barely moved the needle, so cruise lines are looking to tap into emerging markets and new demographics.
Here's what cruise executives told Skift in 2015 about the challenge of filling their ships and attracting the coveted new-to-cruise population.
Consumers don't even think about cruising
"The strategy is how do you drive consideration, because the reality is that people take vacations. Here’s some facts about research. The average consumer debating on where to go on vacation will thin
