Fathom is a unique product in the cruise space with the backing of cruising's biggest player. It's also just one ship among hundreds in the global cruise industry. With time, and more marketing, it shouldn't be hard for them to find the 600 cruisers each week to fill the MV Adonia.
Fathom's cruise product is incredibly different than what cruisers are used to. This is a challenge for the brand as it looks for customers willing to try something new.
Kudos to Royal Caribbean for focusing on product over bragging rights — but it would have been helpful to know about this development when it happened.
This decision was down to the wire, but Carnival won in the end.
This is more about muscling Cuban officials than it it appealing to PR concerns in the U.S., but it doesn't hurt that either.
Nothing's perfect with travel to Cuba right now, and we'll likely see all sorts of issues until the Castros move on, as do the U.S. politicians who benefit from the Cuban bogeymen.
Carnival gets to be the first cruise company to sail from the U.S. to Cuba in decades — but it also has to be the first to navigate some tricky territory. Even if Cuba's government eventually allows those who were born in Cuba to cruise to the island, this will sour some potential customers on the idea.
Carnival Corp.'s stock has been declining all year but the first quarter numbers gave it a boost.
Carnival Corporation hopes that a virtual reality version of a cruise will be enough to make newcomers try the real thing.