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Articles tagged “california”

Tourism

Visit California Makes a Lifestyle Brand Push With New Website

There's nothing especially surprising about the new Visit California digital platform, inspired by today's most popular media websites versus DMO websites. It's more suprising that so few other tourism organizations are doing the same.

Greg Oates, Skift | 9 years ago

Visit California Makes a Lifestyle Brand Push With New Website

Hotels

Skift Global Forum: Paligroup Founder Avi Brosh on the Future of Boutique Hospitality

Corporations looking to enter the boutique space have ostracized the independent hoteliers that first defined the concept making their products appear even more unique.

Samantha Shankman, Skift | 10 years ago

Skift Global Forum: Paligroup Founder Avi Brosh on the Future of Boutique Hospitality

Tourism

San Diego Taps Local Stars for New Content Marketing Campaign

Tourism boards are starting to realize that high-quality content including interesting and actionable information performs better and spread more organically than a staged corporate campaign ever could.

Samantha Shankman, Skift | 10 years ago

San Diego Taps Local Stars for New Content Marketing Campaign

SkiftX

Visit California Gets Into Content Marketing with 24-Hour YouTube Takeover

Content is king and tourism marketers are realizing that giving travelers a place to dream about, even before they are ready to book, is key building a brand and relationship with future visitors.

Samantha Shankman, Skift | 10 years ago

Visit California Gets Into Content Marketing with 24-Hour YouTube Takeover

Announcements

IDEO Rethinks Hotel Design With New Palo Alto Hotel

Can we get a little common sense about hotel technology around here? Joie de Vivre Hotels seems to think so, with the help of one of the world's most successful design think tanks.

Greg Oates, Skift | 10 years ago

IDEO Rethinks Hotel Design With New Palo Alto Hotel

Media and PR

California Was the Most Popular Destination on Social Media in 2013

California ranks among the top three most visited states for domestic and international travelers, but the frequency with which it shows up on social media highlights the breadth and diversity of attractions throughout the state.

Samantha Shankman, Skift | 10 years ago

California Was the Most Popular Destination on Social Media in 2013

Media and PR

The Trends That Are Driving 2014’s ‘Top Travel Destinations’ Lists

Are anniversaries and events over-stressed on these lists? It’s refreshing not to see Brazil, in its World Cup, an automatic inclusion of all lists – even if it’s an understandable entry. But would anyone plan a trip to Cape Town just because it’s the World Design Capital?

Robert Reid, Skift | 10 years ago

The Trends That Are Driving 2014’s ‘Top Travel Destinations’ Lists

Tourism

Japan and California Top Tumblr’s List of the Most Reblogged Places of 2013

The place list isn't a great measure of the most popular travel destinations, because the posts are a mix of landscape, attraction, celebrities, and clothing.

Samantha Shankman, Skift | 10 years ago

Japan and California Top Tumblr’s List of the Most Reblogged Places of 2013

Business Travel

Uber Offering Free UberX Rides in Silicon Valley Through End of November

Uber's savvy promotion of UberX is an exercise in marketing and up-selling. Passengers would have to pay the fare if it exceeds $30, and if frustrated with so many people trying for the freebies, than passengers are urged to try Uber's higher-fare services.

Dennis Schaal, Skift | 10 years ago

Uber Offering Free UberX Rides in Silicon Valley Through End of November

SkiftX

Visit California Is Taking its Dreamers Campaign to the UK

California's new ad focuses on accomplished Californians outside of the well-known celebrities and appeals to visitors' desires to visit a place that makes them want to achieve more, or just feel famous for a few days.

Samantha Shankman, Skift | 11 years ago

Visit California Is Taking its Dreamers Campaign to the UK