Articles tagged “brand usa”

During a recent webinar, we explored best practices for creating authentic, captivating content that epitomizes the unique character of a destination. Get the recording!

Do travelers care more about cheaper airfares or not having to schlep to a consulate, pay for a visa, and wait weeks or months for it to arrive? Many travel brands would say visa waivers are more important, and many travelers would agree. The U.S. doesn't seem to be in the business lately of making it easier for travelers to visit, visa waiver program aside.

Brand USA's content, including films, have generally won praise and performed well with many international travelers. But the competition on streaming services and TVs is fierce, and much of the organization's challenge will be to tell compelling stories that don't read like a tourism campaign.

Brand USA is optimistic about its future and is ending its budget year by meeting its partner contributions' goal. But with international visitation in the U.S. continuing to decline, it hopes to get smarter and more strategic with how it spends its marketing dollars in the coming year.

Brand USA has a difficult task these days of appeasing a White House with unfavorable views of foreigners while still spreading a welcoming message in key international markets.

Brand USA has reported positive returns on investment and built the U.S.’ national tourism marketing operations from the ground up over the past six years. But now one of its most important tasks is ensuring the President -- and his Twitter handle -- don’t derail its momentum.

Congress will play around with Trump's budget and nothing is set in stone. But Brand USA's proposed demise shouldn't come as a surprise from a president who has spent much of his first four months in office imposing anti-tourism policies.

Few other presidents have done as much for the U.S. travel industry as President Obama and by many measures he will hand Donald Trump a healthy and growing industry. But some of the Obama Administration's tourism goals — programs and initiatives — while steps in the right direction, still leave plenty to be desired and require renewed efforts.

Travelers from both Mexico and Germany are beginning to rethink potential travel to the U.S. after last month's election, according to Brand USA officials. The xenophobic tenor of the new administration is creating a global image problem for the U.S. as a travel destination.

Since Canadian tourism to the U.S. has tailed off, Brand USA needs Chinese and Indian travelers to fill the gap and meet the country's tourism goals.