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Articles tagged “booking”

Online Travel

Shopping Cart Abandonment is Still an Issue in Online Travel

This series looks at the driving factors behind travel purchasing behavior, with the first report focusing on an issue looming over the online travel sector: shopping cart abandonment. Understand the reasons behind travel’s high abandonment rate and strategies to win back customers. Download the report for FREE!

Shopping Cart Abandonment is Still an Issue in Online Travel

Online Travel

All the Apple Watch Booking Apps and Travel Tools (So Far)

Brands are betting that the Watch will be the next iPhone. So far, all we know is that it has a better shot of succeeding that its Android rivals.

All the Apple Watch Booking Apps and Travel Tools (So Far)
Free Read

Hotels

Paradox of Choice: Do Too Many Options Kill Conversion Rate?

Consumers are faced with more options during travel booking than ever before, a near overwhelming amount that can be cause to abandon purchases. Smart travel marketers are finding that reducing choices actually increases conversions.

Paradox of Choice: Do Too Many Options Kill Conversion Rate?

Tourism

European Business Travelers Booked Flights Last-Minute More Than Americans During the Holidays

Europeans' propensity to book last-minute flights more frequently that U.S. road warriors has more to do with the flight-marketing tactics of Ryanair and EasyJet than it has to do with mobile adoption.

European Business Travelers Booked Flights Last-Minute More Than Americans During the Holidays

Hotels

Average U.S. Hotel Rate Nearly Hit an All-Time High in First Half of 2014

While the national average room rate may be $137, along with everyone claiming the economy is nearly back to normal, more than half of the top cities have lower averages. This reflects the continuing economic recovery and hotels trying to get guests in the door, meaning it's still a great time to find hotel deals.

Average U.S. Hotel Rate Nearly Hit an All-Time High in First Half of 2014

Hotels

Last-Minute Hotel Bookers Prove More Moderate Than Spontaneous

HotelTonight's marketing team likes to play up spontaneity as a prime booking motivator, but this data suggests that users are in need of reasonably priced rooms without the bells and whistles.

Last-Minute Hotel Bookers Prove More Moderate Than Spontaneous

Online Travel

Interview: CheapOAir CEO on Bridging the Gap Between Booking Site and Travel Agent

Hotel site Getaroom.com tried to drive consumers from its Web site to a call centers for up-selling, but the much larger CheapOair is intent on doing both -- perfecting online booking and giving travelers that option, but also prodding them to phone agents in its company-owned call centers.

Interview: CheapOAir CEO on Bridging the Gap Between Booking Site and Travel Agent

Online Travel

Interview: Concur CEO on Making Sense of Business Travel Chaos

Steve Singh is one of the most-forward-looking CEOs in the travel industry, and Concur's $150 million Perfect Trip Fund is actively investing in that vision.

Interview: Concur CEO on Making Sense of Business Travel Chaos

Hotels

The Restaurant Reservation Tech Company That’s Targeting Hotels

Most travel tech people don't see the opportunity for better hotel booking and reservations management coming from the restaurant industry -- as the response to OpenTable purchase demonstrated. This is the next great opportunity for startups in travel.

The Restaurant Reservation Tech Company That’s Targeting Hotels

Online Travel

Rocketrip Secures $3 Million In Funding to Bolster Sales

Having hard proof that Rocketrip's product influences employee behavior will be a major selling point for the startup and inform its incentive system.

Rocketrip Secures $3 Million In Funding to Bolster Sales