Articles tagged “booking”

Airbnb Rallies Hosts Against Pending Chicago Ban on Single-Night Stays

Airbnb Rallies Hosts Against Pending Chicago Ban on Single-Night Stays

Dennis Schaal, Skift

Airbnb has bigger concerns than the scenario of one more big city, Chicago, that is potentially tightening its short-term rental restrictions. But such an action certainly wouldn't help.

3 weeks ago

Booking’s Ad Play on Trivago Shows How to Create Opportunity From Crisis

Booking’s Ad Play on Trivago Shows How to Create Opportunity From Crisis

Dennis Schaal, Skift

Trivago was glad to see that Booking Holdings kept on advertising, however modestly, and upped its bidding in Trivago auctions while many other partners went silent. If Booking is gaining a bit of market share, it is far from seeing a clear path to recovery as travel demand's trajectory remains a crapshoot.

2 months ago

Is Booking in Better Shape for a Recovery Than Airbnb and Expedia?

Is Booking in Better Shape for a Recovery Than Airbnb and Expedia?

Dennis Schaal, Skift

The battle between Booking Holdings, Airbnb, and Expedia is not just about which one will emerge with the thickest wad of cash. It is also about business models, revenue stream diversity, and product offerings meshing the best with traveler behavior that may never be the same.

6 months ago

How Much Did Big Travel Companies Spend on TV Ads in 2019?

How Much Did Big Travel Companies Spend on TV Ads in 2019?

Dennis Schaal, Skift

Airlines, hotels, and booking sites have divergent reasons for leaning into or out of TV advertising. Attracting more direct bookers is always a goal, but sometimes competitive reasons, or the emergence of new platforms, skew the TV budgets.

9 months ago

Who Loves Travel Advisors the Most? It’s Millennials, Not Boomers

Who Loves Travel Advisors the Most? It’s Millennials, Not Boomers

Paul Biasco, Skift

Emerging destinations and changes in travel styles are fueling a need for human interaction in the travel planning process among younger generations. Companies would be wise not to neglect the human element instead of betting the bank on booking and personalization technology alone.

10 months ago

Booking Holdings and Expedia in Arms Race to Deliver the Connected Trip

Booking Holdings and Expedia in Arms Race to Deliver the Connected Trip

Dennis Schaal, Skift

From the wishful thinking and hype of years ago, the connected trip is beginning to draw real investment and become a thing. It will take a very extended period of time to make it a more meaningful development. In that faraway horizon, will there indeed be any differentiation among the leading providers?

11 months ago

Booking.com Heads to U.S. Supreme Court for Trademark Test

Booking.com Heads to U.S. Supreme Court for Trademark Test

Greg Stohr, Bloomberg

What's in a name? The stakes are probably higher than they once were given the rebranding of the parent company but will the Supreme Court justices agree with Booking.com's viewpoint?

11 months ago

Booking Holdings-Backed Yanolja Acquires Indian Hotel Tech Firm eZee

Booking Holdings-Backed Yanolja Acquires Indian Hotel Tech Firm eZee

Sam Kim and Sohee Kim, Bloomberg

Yanolja, which means "hey let’s play," wants to move away from its love motels reputation to accommodate families and business travelers. Buying eZee Technosys is a good step towards that goal.

1 year ago

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5 Ways Independent Hotels Can Fight For and Win Direct Bookings

5 Ways Independent Hotels Can Fight For and Win Direct Bookings

NAVIS + Skift

Attaining direct bookings can be a tough fight, especially for independent hotels that tend to operate on tighter marketing budgets than their corporate counterparts. But if the independents get the tactics right, there’s a lot of room for growth.

1 year ago

Don’t Expect Marriott’s Homesharing Business to Compete With Airbnb Just Yet

Don’t Expect Marriott’s Homesharing Business to Compete With Airbnb Just Yet

Danni Santana, Skift

Marriott took a big leap in launching its own short-term rental business to take on Airbnb. But it's definitely still too early to expect the world's largest hotel chain to challenge on that front.

1 year ago

Trivago Could Kill Controversial Ad Feature That Caused Its Fortunes to Plummet

Trivago Could Kill Controversial Ad Feature That Caused Its Fortunes to Plummet

Dennis Schaal, Skift

Trivago is trying to make peace with its largest advertisers, especially the biggest, Booking Holdings. These peace overtures seem to be working for now, but metasearch and advertising can be very fickle things.

1 year ago

Momondo’s Viral Video Is a Piece of Kayak’s Brand Marketing Strategy

Momondo’s Viral Video Is a Piece of Kayak’s Brand Marketing Strategy

Dennis Schaal, Skift

When Booking Holdings acquired Momondo in 2017 to pair with fellow metasearch brand Kayak, officials said one of Momondo's core strengths was its brand marketing bonafides. The World Piece video works because it stirs emotions, and this type of dynamic can go a long way toward creating a relationship between consumers and brands.

1 year ago