Articles tagged “booking”

Most destinations’ marketing campaigns lead with what is on offer, such as price, product, or infrastructure. But the travelers who are most likely to return want to know what is on offer to them personally. Should the focus be on marketing the destination as a product, or should marketing target the traveler?

Most destination budgets lean heavily toward attracting first-time visitors. But this growth model is under strain — it may be time to change the equation and ask what smarter allocation would look like.

If AI agents become the next distribution layer, does the decade-long battle between hotels and OTAs even matter anymore?

As of April 2026, the index stands at 99. The East is gaining. The West is losing ground.

On Monday's Good Morning Hospitality, A Skift Podcast, Wil Slickers, Michael Goldin, Brandreth Canaley, and Jamie Lane break down why Airbnb, Uber, and TikTok are all making the same bet…

TikTok is moving from trip inspiration into bookings, turning videos for hotels and experiences into bookable inventory inside the app.

The traditional destination growth model, built on attracting first-time visitors might become unsustainable with rising acquisition costs, shifting traveler behavior, and growing competition. Destinations must work on strategies to be chosen again.

As of March 2026, the global travel industry is no longer moving in a predictable direction. Global travel demand across regions is diverging, dictated by the realities of geopolitics.

Agentic AI promises to collapse research, planning, and booking into one conversation — assuming travelers ever decide to trust it.

The travel industry's growth hit a plateau in February 2026 as the geopolitical conflict in the Middle East paralyzed global air corridors, upending the Middle East's record growth. The industry's resilience now depends on its ability to effectively redistribute global travel demand.