Articles tagged “booking”

As of April 2026, the index stands at 99. The East is gaining. The West is losing ground.

On Monday's Good Morning Hospitality, A Skift Podcast, Wil Slickers, Michael Goldin, Brandreth Canaley, and Jamie Lane break down why Airbnb, Uber, and TikTok are all making the same bet…

TikTok is moving from trip inspiration into bookings, turning videos for hotels and experiences into bookable inventory inside the app.

The traditional destination growth model, built on attracting first-time visitors might become unsustainable with rising acquisition costs, shifting traveler behavior, and growing competition. Destinations must work on strategies to be chosen again.

As of March 2026, the global travel industry is no longer moving in a predictable direction. Global travel demand across regions is diverging, dictated by the realities of geopolitics.

Agentic AI promises to collapse research, planning, and booking into one conversation — assuming travelers ever decide to trust it.

The travel industry's growth hit a plateau in February 2026 as the geopolitical conflict in the Middle East paralyzed global air corridors, upending the Middle East's record growth. The industry's resilience now depends on its ability to effectively redistribute global travel demand.

OTA investors celebrated OpenAI's checkout retreat. They missed how AI is already reshaping trip discovery.

Marriott highlighted two forces shaping the hotel industry right now - geopolitical volatility and a race to build AI tools that keep travelers inside its direct channels.

Travel demand in Latin America remains strong, but affordability — not appetite — increasingly determines how far and how often people travel.