Booking Holdings

When you consider that Expedia and Booking each made at least $900 million in advertising-related revenue in 2022 (though likely much more) and Airbnb pocketed next to zilch, then you know that Airbnb can take advantage of a substantial opportunity.

It is fun to speculate about what generative AI could mean for travel, but the online travel agencies are collectively telling us to chill with the hype for the time being.

Airbnb, which is very standoffish when it comes to paying for digital ads on Google.com and Google Travel, is winning the marketing sweepstakes by a landslide. Not even close.

Booking Holdings’ empire is one of the most valuable in the travel industry. We break down the six major brands that bring home the money.

Retaining its focus on short-term rentals would probably be the largest contributor to any competitive moat that Airbnb has. Neither of its two largest rivals has that luxury.

The promise of a "connected trip" has become like the buffering wheel on a lagging digital screen. But a soft launch of a new TUI Tours platform could be one to watch in the push for flexible, frictionless travel booking.

With hotels seeing a big bounce in bookings, so too can they expect to see more so-called rogue rates creeping back. These are rates that they’ve not authorized, and are…

There can be value in jumping into new business opportunities right away, especially for young startups. But for established companies like Booking.com, the slow and steady approach may be best.

Summer 2023 is shaping up to what could be a peak period of record growth as travel companies play to the strengths of aspirational, multi-gen family travel unfettered by inflationary price increases.

Booking Holdings was in hiring mode in 2022, particularly in Asia Pacific. That should be nice timing given the China reopening.