Booking Holdings

How would Expedia and its Vrbo unit compete in short-term rentals against a juggernaut like Airbnb? Set realistic expectations and play to your strengths.

The sure bet is that the major online travel agencies will use some cash to buy back shares in 2023 unless the economy tanks. Less sexy than acquisitions, but good for shareholders. Still, that leaves plenty of money for some possible headline-making deals.

Booking.com made headway in the U.S. while Expedia was likely distracted getting its internal house in order. Throw Hopper into the mix, and Booking will have to fight to solidify any inroads.

Some metasearch sites have lost a bit of marketing appeal for advertisers. More brand marketing and Google are likely among the factors behind the trend.

Are the channel wars coming back? The pandemic brought a wave of direct bookings but our latest survey data suggests that this trend may not last. Plus, we find surprising shifts in booking site usage and share among American travelers.

Given the dearth of creative firepower on Sunday during the Super Bowl, it would not have been hard for travel companies to stand out in the crowded field of all the meh 30-second spots. That unfortunately didn't happen, with travel brands opting for the same formula of celebrity status quo that did little to inspire.

For years, we at Skift have talked about messaging & voice search being two potential new interfaces that help change travel booking, but not much has happened. Conversational AI is very likely going to change that.

In its effort to gain a stronger hold on the hotel market, Trivago is implementing a tool that could change how it makes money and reduce the role of online travel agencies in bookings.

It's tough for a National Football League team to make a return trip in two consecutive years to the Super Bowl, but online travel company Booking.com will be doing just…

The prospect of Expedia Group removing all of its vacation rentals from Expedia.com is as likely as senior executive Barry Diller telling his workforce he's cool with everyone working from home.