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Articles tagged “australia”

Hotels

Tourism Australia lobbying for free Wi-Fi across all hotels in the country

In other words, free-wifi across all country will be a huge marketing coup for Australia, in press and of course among travelers. Though unlikely it will happen country-wide.

Online Travel

Australia’s quest to become the most talked about destination on the planet

"Our job at Tourism Australia is as creator, co-creator, curator and syndicator of this content." That's surely nirvana-level social media marketer talk right there.

Australia’s quest to become the most talked about destination on the planet

Skift Originals

Tourism to Australia grows in 2012 led by China and South Pacific

Australia is in an optimal position to benefit from the explosion of outbound travel in Asia, but will need to differentiate itself to stand out to travelers seeking the history, culture, and shopping available in Europe.

Tourism to Australia grows in 2012 led by China and South Pacific

Hotels

The unusual absence of Aussie tourists in Aspen hurts the ski city’s winter profits

Winter tourism destinations, already impacted by the recession and shorter seasons thanks to climate change, rely on niche groups of repeat visitors to keep their ski communities alive.

The unusual absence of Aussie tourists in Aspen hurts the ski city’s winter profits

Airlines

Etihad’s soft power rivalry with Emirates continues as it underwrites Sydney Opera House

Emirates, Etihad, Qatar and Turkish airlines are in a race to spread their wings beyond their fast growing airlines, and corporate sponsorships are coming aplenty.

Etihad’s soft power rivalry with Emirates continues as it underwrites Sydney Opera House

Tourism

UNESCO says that Australia must do more to protect Great Barrier Reef

The short-term benefits of coal mining may be terribly attractive, but just ask rural Illinois, West Virginia, and Pennsylvania how long that will last. Australia needs to ignore boom thinking for long-term planning.

UNESCO says that Australia must do more to protect Great Barrier Reef

SkiftX

Chinese tourists ride to the rescue of faltering Australian tourism

Everyone wants a Chinese tourist, and Australia's working hard to make sure it gets its fair share as other traditional inbound markets stagnate.

Chinese tourists ride to the rescue of faltering Australian tourism

SkiftX

Tourism Australia goes six-color san serif with its rebranded logo

Australia's tourism industry didn't have a great 2012: falling numbers, Qantas' troubles and its controversy with Tourism Australia. At least TA can start 2013 with a fresh coast of paint, so to speak.

Tourism Australia goes six-color san serif with its rebranded logo

Tourism

Oprah Winfrey’s trip to Australia kick-starts influx of American visitors

The publicity that a destination garners from a few blog posts is nothing in comparison to the tourism boost that results from lengthy exposure on a national celebrity’s TV show.

Oprah Winfrey’s trip to Australia kick-starts influx of American visitors

Tourism

Australian bank helps tour operators prepare for Chinese visitors and credit cards

Every country is attempting to lure a lucrative and growing population of Chinese tourists, but details like Mandarin-speaking staff and the ability to accept Chinese payments are needed to turn their presence into profit.

Australian bank helps tour operators prepare for Chinese visitors and credit cards