Swimming with humpback whales as a tourism pursuit is spreading to Ningaloo Reef in western Australia. We're all for experiential travel -- and this takes it to new heights, or depths, depending on your perspective.
Tourism Australia has shown the power of food tourism to drive higher visitation, but much of that is due to the country's forward-thinking content platforms.
We are pretty certain that denying there is a problem is the worst way to make visitors happy about your destination.
We're not sure the real estate angle is the best, but the short-term benefits of lower costs for tourists will likely be a draw this season.
Australia's most sensitive tourist attraction has been under threat by energy companies and terrible politics the last few years. Now it's Mother Nature's turn.
Tonight's big reveal of Tourism Australia's new video marketing drive suggests that the bureau is losing focus of what makes the country special, devolving instead into a Bloomingdale's summer catalog.
The 2016 meetings scene is all about making technology more seamless, user friendly and valuable for a broader spectrum of conference planners and attendees.
These destinations are getting right to it: They offer a world to discover.
This Tourism Australia project is a mashup of next-gen destination video marketing using GoPros, projection mapping, user-generated content, and social media influencers — and it didn't cost a lot to produce.
The success of Tourism Australia's culinary promotion and luxury branding is based on how the stakeholders are all aligning around the message, as much or more so than the actual travel product itself.