Articles tagged “australia”

Smaller destinations snuck into the top ten this month with a mix of clever campaigns and seasonal highlights.

Social media has been the darling of destination marketing for the last five years, but you may be surprised how those impressive Facebook and Twitter numbers translate to actual visitors.

Creating a series of Instagram Videos is a great way to plan content consistently and increase return visitors.

This is a blow to national tourism marketing organizations worldwide -- including our own BrandUSA -- and could spur a rethink worldwide on how to fund tourism promotion.

Tourism Australia is trying to create a sense of urgency in travelers pushing off a trip to Australia. The campaign will succeed for those that win a trip, but for others still wary of the journey, it'd be smart to raise awareness of the cost and length of such a trip.

Travel ads can be roughly broken down into two groups, one that goes for the emotional tug of a life-changing journey and the other that keeps it light and bright for worn-down customers.

The organization has found a way to engage visitors and locals in a way that should be a blueprint for other destinations looking for a two-way conversations with their biggest fans.

TCV's investment will help SiteMinder scale on a global level as well as signifies diversified venture firms' growing interest in the hospitality sector.

All the elements that need to be present in a great tourism video -- creative landscape visuals, people having fun, non-generic voiceovers, right music --- fit in well in this one. Maybe BrandUSA should learn from this, or better still, maybe hire Tourism Australia to do all its marketing? Is that even possible?